A Web site and Weblog About Topics and Issues Discussed in the Book We the Media by Dan Gillmor

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August 03, 2004

Grassroots Journalism Website a Money Maker

Glenn Fleishman, creator of the excellent Wi-Fi Networking News, writes to correct something in the book. I said, based on an old conversation, that his blog wasn't a money-maker. Au contraire, Glenn informs me:

It's actually a considerable moneymaker. I have a partnership (editorial, marketing, and advertising) with Jiwire that brings in an amount I can't disclose each month. In exchange, I refer substantial traffic, display their hotspot finder and branding, and allow them to sell ads on my site.

In addition, the Google AdSense ads also bring in significant income.

How much I can't disclose due to contractual relationships with both parties. I can say that it's become an increasingly large minority portion of my personal revenue, and that it's significant enough that I have been able to pay a contract writer, another professional journalist, to contribute regularly to the site to keep it fresher.

So, the business model of niche journalism gets another boost. And I stand corrected.

Posted by Dan at August 3, 2004 12:01 PM


Where's the Wiki of the book so we can start fixing it?

Posted by: Ernest Miller at August 3, 2004 09:38 PM

just a question: why in individual chapters? i don't get it.

Posted by: Max Niederhofer at August 4, 2004 07:37 AM

I expect someone to wikify the thing soon...

I'm not sure if it'll be availabe in one big gulp or not, but I've asked.

Posted by: Dan Gillmor at August 4, 2004 10:29 AM

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