A Web site and Weblog About Topics and Issues Discussed in the Book We the Media by Dan Gillmor

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February 01, 2005

Serious Ad Money for Blog

  • Ad Age (reg req): Sony Pays $25,000 a Month for Gawker Blog. Sony Consumer Electronics e-Solutions Group is the exclusive sponsor for the launch of LifeHacker, a blog that goes live today about the software of personal gadgetry by Gawker Media, according to the online company. The deal, which also includes placements on Gizmodo, Gawker's earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months.
  • Well, there go the pay scales at Nick Denton's company...

    I'm not nuts about the sole-sponsor ad model, but it's obviously going to be a wave of the future in personal journalism.

    (Via Alan Mutter)

    Posted by Dan Gillmor at 04:30 AM | Comments (5)


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