"In an increaingly digital world, understanding how to get new customers from search engines is essential for most organizations," says Eric Enge, president of the SEO consulting firm, Stone Temple Consulting. Authors Stephen Spencer, Rand Fishkin, and Jessie Stricchiola agree.
"Google is quickly becoming the 'operating system' of the Internet. Not securing good rankings for your website in Google is equivalent to your business having an unlisted phone number. Lost rankings equals lost revenue, lost brand reach, lost credibility," says Spencer, founder and president of the SEO firm Netconcepts.
In The Art of SEO, the authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
By reading The Art of SEO, you will:
"SEO is a complicated and challenging field. We've all felt the pain of struggling to get reliable answers to tough SEO problems and felt that the time had come to take action," adds Fishkin, CEO and co-founder of SEOmoz. And this book will give you the answers you're looking for.
"Written by some of the top minds in SEO!"
--Danny Sullivan, Editor-In-Chief, SearchEngineLand.com & Producer, SMX: Search Marketing Expo
For a review copy or more information please email firstname.lastname@example.org Please include your delivery address and contact information.
Eric Enge is the President of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO.
Rand Fishkin is CEO and co-founder of SEOmoz.org, one of the web's most popular portals on the topic of search.
Stephan M. Spencer is the founder, President & CEO of the SEO firm Netconcepts.
Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company.
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596518868
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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