Sebastopol, CA—How can Facebook help you promote your brand, products, and services? With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book (O'Reilly Media, $19.99 USD) shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.
"Facebook is today what websites were 10 years ago—it's a relatively "new" thing, but your customers expect you to be there, and your competitors know this. To younger generations, it's especially odd to see a company NOT using Facebook. In short, you can't afford not to be on it," notes expert Alison Zarrella, coauthor with her husband, Dan. "After reading this book, readers will have a clear map of what they can do on Facebook and where to start. They'll know what they can do on their own, and what they might need a little help with."
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.
The Facebook Marketing Book will show you how to:
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For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/0636920010272
The Facebook Marketing Book
Publisher: O'Reilly Media
By Dan Zarrella, Alison Zarrella
Print ISBN: 9781449388485 Ebook ISBN: 9781449388492
Print Price: $19.99 Ebook Price: $15.99
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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