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Designing for Behavior Change

Applying Psychology and Behavioral Economics

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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more, taking control of their finances, or organizing their email. This practical guide shows you how to design these types of products by taking you through the process of applying behavioral economics and psychology to the practical problems of product design and development.


On Mar 4 Jeroen Oliemans wrote: Put the user in perspective
Designing for behavior written by Steve Wendel, is an excellent book guiding developers and entrepreneurs, managers in making behavior changing apps or webapps that really work. Full Review  >

Rating: StarStarStarStarStar5.0

On Oct 9 Doron Katz wrote: Concise channel into the mind
A strong theoretic book that explores the conscious and sub-conscious minds of behaviour, in order to set the mindset for designing for human behaviour. A pillar of UX development, Stephen Wendel presents the psychology of why people do things in a certain way, and strategies for encouraging behavioural change, re-forming habits and so forth. Full Review  >

Rating: StarStarStarStarStar4.0

On Sep 15 Diego Gonzalez wrote: A great introduction to a new subject
This early edition dedicated experts in economics, psychology, designers, managers and entrepreneurs may well be published as definitive edition and intended for general public. Full Review  >

Rating: StarStarStarStarStar5.0

On Sep 10 Andrew Reynolds wrote: A fascinating read
Whether you are designing for behavior change or just curious about how the mind works, this book has something for everyone. Full Review  >

Rating: StarStarStarStarStar5.0

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Top Reviewers

Michal Konrad Owsiak, 94 Reviews

Santosh Shanbhag, 61 Reviews

Surachart Opun, 60 Reviews

Doron Katz, 57 Reviews

Shawn Day, 55 Reviews

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Featured Review

Designing for Behavior Change

Andrew Reynolds wrote:
A fascinating read
Whether you are designing for behavior change or just curious about how the mind works,… Full Review >

Rating: StarStarStarStarStar5.0