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The Facebook Marketing Book

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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.


On Jun 9 Travis Schied wrote: "The Facebook Marketing Book" by Dan Zarrella & Alison Zarrella
This book is for anyone who wants to know more about marketing on Facebook. The information is timely and up to date with figures and step-by-step instructions. The authors have written the book in such a way as to be entertaining and informative at the same time. Full Review  >

Rating: StarStarStarStarStar5.0

On Feb 23 Stacy Gahlman-Schroeder wrote: Want To Learn Facebook? Read This! Facebook Marketing book by Dan Zarrella & Alison Zarrella
A book which details how a business can effectively market its services and products via Facebook. The book is written in a manner which a novice user or an intermediate user, which I consider myself, will find helpful. Full Review  >

Rating: StarStarStarStarStar4.0

On Feb 1 Michael Dittman wrote: REVIEW: “The Facebook Marketing Book” by Dan and Amy Zarella
Too many artists feel forced  into the idea of social media, throw up a Facebook “presence” and then are underwhelmed that “it doesn’t seem to be working”.  Although aimed at a marketing/small-business audience, Dan and Amy Zarella’s The Facebook Marketing Book is an invaluable primer for those artists looking to… Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 29 Rafael Flores wrote: Review of The Facebook Marketing Book by Dan Zarrella and Allison Zarrella
After watching the too much bloated movie on Facebook’s beginnings, I had the impression that to be a successful web-entrepreneur you have to be either a total nerd or the luckiest guy around, not having a clue on how and if that “Facebook” is a real business or not. Then I had the chance to review Zarrellas’ “Facebook Marketing Book” which finally helped me finding out. It is not a silly attempt to create an interesting history from a dull money-making one, as the movie is, but rather a clean and practical way to learn what can be done with Facebook in order to perform a good Web 2.0 marketing attempt. Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 29 Ricardo Banffy wrote: Marketers will love it, programmers may find it useful
Facebook Marketing is not a book for programmers. For us, it's a very hard read and finishing it took some determination. Neither it is for startups that intend to be the next Zynga, as it offers little advice for those, specially with regard to monetization options. It contains, however, good advice for already established entities that want or need to use Facebook as a vehicle for engaging current and acquiring new clients... Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 25 Antonis Ventouris wrote: The Facebook Marketing Book
When I started reading this book I had something different in mind. Coming from a marketing background and being a heavy social media user, I was looking for a book with great Facebook tips. This book does not do that; yet, it is a great book if you start working… Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 25 Richard Hamilton wrote: Book Review The Facebook Marketing Book
The Facebook Marketing Book provides a comprehensive overview of Facebook and provides excellent suggestions and examples for those who are considering using Facebook as part of their marketing strategy. Full Review  >

Rating: StarStarStarStarStar4.0

On Jan 20 Robin McCoy-Ramirez wrote: Book Review: The Facebook Marketing Book, by Dan Zarella and Alison Zarrella
Having recently started my own business, Inspired by Savannah, I am learning how important social media, like Facebook is, in reaching out to my target audience.  Because I am just starting out, I am doing most of the marketing legwork myself.  So, I thought this book would be a good… Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 17 Lily Veremis wrote: The facebook marketing book, by Dan Zarella and Alison Zarrella
This book can be used as a guide to using the power of Facebook, the network originally made for select college students, then expanded to larger networks of high schools and colleges, then larger networks of people, Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 17 Leo Marihart wrote: Facebook Marketing Book by Dan & Alison Zarella
The FBMB is a useful primer for marketing folks who may or may not be versed in having an online... Full Review  >

Rating: StarStarStarStarStar3.0

On Jan 12 Jeffery Rine wrote: The Facebook Marketing Book
The Facebook Marketing Book is an overview of the features and tools available for gettting your marketing message out on Facebook. Continue reading → Full Review  >

Rating: StarStarStarStarStar3.0

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