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Gamification Master Class with Gabe Zichermann

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How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? This video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. Gamification expert Gabe Zichermann demonstrates the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing website or app, whether new or existing.


On Jun 15 John Brady wrote: Gamification Master Class (video)
Gabe Zichermann on Gamification is a video offering from O’Reilly Publishing dealing with the topic of gamification, or the use of gaming to engage application users in ways which drive traffic and commerce. The product consists of a series of video segments with a total view time of approximately three… Full Review  >

Rating: StarStarStarStarStar4.0

On May 29 Yousuf Tafhim wrote: Gamification Master Class with Gabe Zichermann
At first, I was somewhat skeptic about the master class videos, whether it would be good enough to watch it or would it be that I have made a wrong decision and have to write a review to just get it done. Though, I’m familiar with the apps that use… Full Review  >

Rating: StarStarStarStarStar4.0

On May 18 Carlos Randolph wrote: Video Review - Gamification Master Class with Gabe Zichermann
Gabe is an excellent speaker and he knows his stuff. He uses solid, real world examples to communicate and even after the first 30 minutes I found myself still ready to click on to watch the next segment. The power of understanding and embodying gamification really equates to building a solid group of core customers (players) that are loyal to your product. Full Review  >

Rating: StarStarStarStarStar5.0

On May 15 Michal Konrad Owsiak wrote: let's play business
The main purpose of Gamification, as Gabe states, "(...) is to help people get from point A to point B in their lives — whether that's viewed through the lens of personal growth, societal improvement or marketing engagement". It's like making fun out from whatever you do. Regardless of your task domain: working, shopping, making business. Full Review  >

Rating: StarStarStarStarStar5.0

On May 10 Aaron Sumner wrote: Top-notch orientation to gamification
Gamification is a hot topic right now, as designers, marketers, and educators look to game theory to increase engagement. Gabe Zichermann is at the forefront of gamification, with a couple of books under his belt and now an excellent addition to the O’Reilly Master Class video series. I’ve just begun my own exploration into gamification and am glad I started it with this three-hour set. Full Review  >

Rating: StarStarStarStarStar5.0

On May 7 Ziv Kitaro wrote: Gamification Master Class with Gabe Zichermann
Gamification is the term used to described the game-like experience some product use. Foursquare is a check-in service, but it has an overlay of game experience and that is what makes it so addictive. In this Video Master class, Gabe Zichermann (authors of "Game-Based Marketing") takes the viewers through the stages needed to do the same with their product. Full Review  >

Rating: StarStarStarStarStar4.0

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