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Running Lean

Iterate from Plan A to a Plan That Works

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Description

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Reviews

On Jul 8 Jose Betancur wrote: Get ready to experiment
"We are living in an age of entrepreneurship" And Ash Maurya give you the tools to test systematically your idea, give you the right step you need to improve your startup. The Lean Canvas, works very well and suits every kind of industry, you don't have to be in the tech side to get this working, you only had to be constant and apply this. Your are constantly encourage to act, to define your MVP, and go and test it. Full Review  >

Rating: StarStarStarStarStar5.0

On Apr 28 Mike Erickson wrote: Book Review–Running Lean by Ash Maurya
I found this book to be very thought provoking. Several years ago I worked as an independent consultant and really enjoyed it. But I always only sold my time. I think most people who do have a entrepreneurial spirit understand that to really succeed you must leverage this and sell… Full Review  >

Rating: StarStarStarStarStar4.0

On Mar 16 Michael Lockwood wrote:
Full Review  >

Rating: StarStarStarStarStar4.0

On Mar 10 Michal Konrad Owsiak wrote: Interesting, but too shallow
Every startup has it’s good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be. Full Review  >

Rating: StarStarStarStarStar3.0

On Mar 3 Ivo Flipse wrote:
Full Review  >

Rating: StarStarStarStarStar4.0

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