Description:

You may be a designer, or a coder, or a user experience expert, but you are probably not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. This webcast walks through how to identify the data that means the most to user experience and how to use it to make smart decisions about design.

Participants will come away with:

• Strategies for using a mix of data to make the user experience better
• Tips for tuning in to the right signals from analytics, A/B tests, intercepts, follow-ups, social media, and qualitative research
• Commonly-used metrics that tie in with user experience design
• Frameworks to assess, track, and benchmark site or app data

About Pamela Pavliscak

Pamela Pavliscak is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, startups, and other smart companies like Ally, Audible, IEEE, KLM, NBC Universal, Prudential, VEVO, Virgin, Verizon, and Wiley. Over the past 15 years, she's logged thousands of hours in the field trying to better understand how people use technology and run hundreds of UX studies on almost every type of site you could imagine. When she's not talking to strangers about their experiences online or sifting through messy data for patterns, she's busy writing and speaking about how to create better user experiences using data of all shapes and sizes. Follow Pamela on Twitter @paminthelab or catch up with her on her blog, People, Pixels & Percentages