Todd Sattersten

Every Book is a Startup

O'Reilly TOC Online Event Series

Date: This event took place live on September 07 2011

Presented by: Todd Sattersten

Duration: Approximately 60 minutes.

Cost: Free

Questions? Please send email to


Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This webcast we will talk about the first two chapters "Black Swans, Long Tails, and Big Dreams" and "Help The Heroes" as well as preview the concepts from the next two chapter release coming in October.

About Todd Sattersten

Todd runs a company called BizBookLab that identifies, develops, and launches business books around the world. Todd started his career at General Electric and also spent time with 1-800-CEO-READ where he ultimately worked his way up to the role of president. He is the co-author of "The 100 Best Business Books of All Time." At BizBookLab he helps authors develop book proposals as a coach/agent.