Description:

Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

What Will You Learn?

• Google's PageRank score: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Dangers and pitfalls of buying or bartering links
• The power of anchor text and how best to leverage it
• The role of authorities, hubs, and topical relevance
• How to leverage blogs and social media for link building

About Stephan Spencer

Stephan Spencer is author of Google Power Search and co-author of The Art of SEO. Stephan founded Netconcepts in 1995 as an interactive agency; and over time it morphed into an SEO firm. Netconcepts was acquired by Covario in January 2010. Stephan left in September 2010 to start several new ventures. He is the inventor of GravityStream, a pay-for-performance SEO technology now rebranded as Covario's Organic Search Optimizer. He is a highly sought after conference speaker on SEO and other online marketing topics for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, O'Reilly/TechWeb (Web 2.0 Expo), PubCon, Affiliate Summit, ECMOD, IQPC, and IIR, among others. His hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between. Stephan lived in New Zealand for nearly 8 years, where he built a production office a block from the beach. He returned to the US in 2007. Stephan writes for Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. He has a Masters in Biochemistry, which he uses every day (not!).