Jay BalaIan Fyfe

Sponsored by


Infusing Modern Data Visualization & Analytics into Your App

Date: This event took place live on April 25 2017

Presented by: Jay Bala, Ian Fyfe

Duration: Approximately 60 minutes.

Cost: Free

Questions? Please send email to


According to leading analysts, today's most successful companies are data-driven, making informed decisions instead of guesses based on gut feel. For software companies, that means meeting end-user expectations by infusing compelling data visualizations and analytics into every application you create and sell. Modern data visualization and analytics applications, therefore, need to be designed from the ground-up to be quick and easy to embed for a mobile- and web-first world. They also must capable of handling today's rapidly evolving modern data management landscape so that your analytics does not lock you into using yesterday's data stores.

If you're a CTO, product manager, or software engineering leader, you may be curious about whether to build or buy an integrated analytics solution, how to evaluate the available offerings for embedded analytics, and how to most efficiently embed data visualization and analytics into your product. Join us in this webcast as we discuss these points and more. To frame our discussion in a real-world context, we'll hear how robotic process automation company Automation Anywhere worked through these issues.

In this webcast, we will cover the following topics:

  • Assessing the current state of your application's integrated analytics
  • Approaching the build vs. buy decision
  • Styles of embedding, from light to deep
  • Considerations for deployment flexibility
  • Security integration considerations
  • Avoiding data storage platform lock-in
  • Considerations for analytics on real-time streaming data

About Jay Bala, VP Analytics Products at Automation Anywhere

Jay Bala is the Vice President of Analytics Products at Automation Anywhere. Jay is a passionate product builder and entrepreneur with deep expertise in big data analytics, digital marketing solutions, and data and enterprise resource planning applications built over two decades in business, technology leadership and founder roles at enterprises and startups. Eight of those years were spent at Informatica. His versatile skill sets, attention to detail, and customer focus have helped companies build successful revenue-generating products and have allowed customers to strategically leverage and use data products.

About Ian Fyfe, Senior Director Product Marketing at Zoomdata

Ian Fyfe is Senior Director of Product Marketing at Zoomdata. Ian is an accomplished product management and product marketing professional with a passion for creating, guiding, and bringing to market data analytics and data integration products and platforms. Ian's prior experience in the embedded and big data analytics industry includes stints at Hortonworks, Pentaho, Jaspersoft, Peoplesoft, Epiphany and Business Objects.