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Eric Ries

Eric Ries, Special guest and moderator, series editor and founder of The Lean Startup

Webcasts for Founders, Entrepreneurs, and Innovators

Join Eric Ries and Authors of the Lean Series

Lean startup techniques are transforming how new tech startups, products, small businesses, and initiatives launch now. Lean Startup founder Eric Ries takes you behind the scenes and beyond the basics of the lean movement in an exclusive series of free, hands-on webcasts with Lean Series authors.

The Lean Webcast Series Includes:

Purity vs. Pragmatism: Can You Ever Be "Lean Enough"?

Presented by Jeff Gothelf

July 24, 2014 - 10AM PT
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A couple of quick Google searches reveal just how much of a religion that lean, agile startup and lean UX methods have become. Teams and companies are consistently searching for recipes and prescriptions to "doing agile and lean." Jeff Gothelf, author of Lean UX, will share his points of view on how pragmatism anchored in your organization's unique reality trumps the purity of process doctrine. Jeff's talk will be followed by a moderated Q&A session. Bring your biggest challenges!

The Three Reasons Users Don't Convert

Presented by Laura Klein

May 8, 2014 - 10AM PT
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Congratulations, you're getting users to come to your site or download your product! Now you just need to figure out why they're leaving without becoming real users.

In this webcast, Laura Klein author of UX for Lean Startups will explain the three ways your product may be failing to convert visitors into users or users into customers. By improving your real conversion rate, you'll grow your product faster and more cheaply, because you won't be wasting time and money acquiring users who will never deliver value to your company.

Better Product Definition with Lean UX and Design Thinking

Presented by Jeff Gothelf, Eric Ries

July 9, 2013 - 10AM PT
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In this webcast Jeff Gothelf (@jboogie), author of Lean UX: Applying Lean Principles to Improve User Experience, will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning.

Using a series of case studies from large companies such as Paypal, TheLadders, and Sesame Street, as well as a few select startups, Jeff will cover:

  • How recognizing your assumptions increases the speed of finding the right solutions
  • Why cross-functional, collaborative teams bring better products to market faster
  • Why managing towards outcomes generates better solutions
  • How a Lean UX approach, coupled with Design Thinking, brings out the entire team's creative insights

Lean Analytics 201: Five Lessons Beyond the Basics

Presented by Alistair Croll, Ben Yoskovitz, Eric Ries

Aug 6, 2013 - 10AM PT
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By now, you're probably heard of Lean Analytics. Maybe you've even learned about the five stages all startups go through, or how to pick the one metric that matters for your business model and how to draw a line in the sand.

In this webcast, authors Ben Yoskovitz and Alistair Croll take you deeper down the Lean Analytics rabbit hole. In their practical, no-holds-barred style, you'll learn about:

  • Using the data you already have to find new ideas to test
  • How to pick the right experiments
  • The role of subversiveness in growth hacking
  • How to apply Lean Analytics methods to enterprise-focused innovation and what intrapreneurs within existing organizations do differently

The Art of Lean Testing

Presented by Ash Maurya, Eric Ries

Aug 14, 2013 - 10AM PT
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While running experiments is a key activity in a Lean Startup, running effective experiments that lead to breakthrough insights is still considered more art than science.

At the earliest stages of the product lifecycle, when we have relatively few customers, we struggle with making sense of seemingly small scale and qualitative customer feedback.

Even though the mechanics of running experiments are quite straightforward, most lean practitioners fail to run effective experiments.

In this webcast talk, Ash Maurya will teach you how to avoid these pitfalls and instead use a systems approach to craft the right next experiment no matter the stage of your product.

Live Q&A with Eric Ries and Laura Klein

Lean Startup Experts on Success, Mistakes, and Failure

Presented by Laura Klein, Eric Ries

Oct 18, 2013 - 10AM PT
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Bring your questions and get them answered live in this webcast!

In this exclusive Q&A session with Eric Ries, entrepreneur and creator of the Lean Startup methodology and Laura Klein, author of UX for Lean Startups, they will be taking your Lean Startup and entrepreneurial questions live.

We will begin the webcast with stories of success, mistakes, and failure and learn about Lean Startup methodologies. Laura and Eric will then spend a lot of time answering your questions.

Don't miss this exclusive opportunity to get your questions answered by the Lean Startup experts!

What is the Lean Startup?

Too many startups begin with an idea for a product they think people want. They then spend months, sometimes years, perfecting that product without ever showing it, even in a very rudimentary form, to the prospective customer. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.

The Lean Startup, developed by entrepreneur Eric Ries, is a scientific approach to creating and managing startups, and getting a desired product into customers' hands faster. The methodology relies on controlled innovation, rapid iteration, and validated learning. Through every product iteration, you'll apply the Build-Measure-Learn principle: you turn ideas into products, measure how customers respond, and then decide whether to pivot or persevere.

The Lean Series, curated by Eric Ries and published by O'Reilly Media, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can use immediately.

Lean Series

"The Lean Startup isn't just about how to create a more successful entrepreneurial business. It's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn't?"

–Tim O'Reilly, CEO, O'Reilly Media