Agency vs. Wholesale Model: Which One Is Best?
Date: This event took place live on June 28 2012
Duration: Approximately 60 minutes.
The wholesale reseller model is still widely used but Apple and others have helped popularize the agency alternative. There are pros and cons to both and it's important to understand the differences.
In this webcast you'll learn:
Don Linn, President of Firebrand Associates, will walk us through the complexities of these two models and talk about why one option might be preferred over the other. We'll also leave time at the end of the webcast for audience Q&A.
About Don Linn
Don Linn is President of Firebrand Associates, a management consulting firm focused on helping publishers and others navigate the transition from print to digital. Don has a background as an M&A investment banker on Wall Street, running a large agribusiness concern, and serving as Head of Corporate Development for one of the country's largest private companies. He was owner/CEO of Consortium Book Sales & Distribution and publisher at The Taunton Press. He is an investor and advisor to several start-ups in the publishing space. He holds an MBA at Harvard Business School and a BA from Vanderbilt University.
About Joe Wikert
Joe Wikert is General Manager & Publisher as well as Chair of Tools of Change (TOC) at O'Reilly Media, Inc., where he manages the sales and editorial groups. He's the author of the Publishing 2020 blog where he's provided industry insights since 2005.
Prior to joining O'Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.
He and his wonderful wife Kelly have 3 great kids: Sarah, Craig and Hannah.
Questions? Please send email to