Bonnie Feldman

Using Big Data to Personalize the Healthcare Experience

Date: This event took place live on September 18 2013

Presented by: Bonnie Feldman

Duration: Approximately 60 minutes.

Cost: Free

Watch the webcast in its original format

Come join us at the dawn of an age of discovery as we explore how Big Data can help personalize healthcare. This is a call for the believers in Big Data, as well as the skeptics and non-data healthcare people, to come together to learn about the Big Data landscape in healthcare.

For non-data people, we will explain the background on Big Data and the recent data deluge triggered by wild growth in the use of mobile devices by providers, patients and consumers.

We will develop a story around three case studies of how Big Data is being harnessed to improve healthcare:

  1. Supporting Research - Genomics
  2. Transforming Data to Information - Cancer Research
  3. Supporting Self-Care and Increasing Consumer Awareness - Mobile Social Games for Health

This webcast will examine and answer the questions: Who is doing this? Why does this matter? How are Big Data and data analytics going to improve healthcare? What are the future implications? Why do we care?...... while we explore the promise of improvement in the emerging ecosystem of personalized medicine.

About Bonnie Feldman

As principal of DrBonnie360,Bonnie brings a 360-degree view of private and public healthcare to her consulting work, which includes business development, market research and communication in newly emerging markets. She has earned a broad and deep understanding of the players and the playing field in Health 2.0/3.0, life science capital markets, and healthcare practice. Most recently, she published "Big Data in Healthcare -Hype and Hope" in collaboration with Rock Health. Prior to this original research, she created a first of its kind industry overview "Mobile, Social and Fun: Games for Health," published by MobiHealthNews, which was well received as a presentation at the Games for Health Conference. On the analytic side, after working as a health services researcher at the Rand Corporation, she worked on Wall Street as a buy-side and sell-side equity research analyst. She has provided investor relations services both inside companies and on a professional consulting basis. In clinical practice, as an entrepreneur, she built and owned two dental practices, managing finances, business development, staffing, operations and patient care as well as performing claims review consulting for Prudential. She holds a BA in Economics, a Doctor of Dental Surgery, and an MBA in Finance from the University of California, Los Angeles.

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