Description:

In this webcast, Jaime Levy, author of UX Strategy will demystify a crucial practice that up until now has been overrun by highfalutin propaganda. Tune in for a fast-paced overview of how you can immediately apply lightweight UX Strategy techniques to devise innovative yet sustainable digital products.

Topics covered will include:

• The Four Tenets of UX Strategy = Business Strategy + Value Innovation + Validated User Research + Killer UX Design
• Why you MUST Conduct Competitive Research and Analysis
• Why you MUST Run UX-centric Experiments
• Why you MUST Design for Conversion

About Jaime Levy

For over 25 years Jaime Levy (see Wikipedia article and LinkedIn profile) has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.