Qualitative vs. Quantitative: Using Better Data to Improve Performance and Design
Using metrics to discover problems and find solutions
Date: This event took place live on March 11 2015
Presented by: Laura Klein
Duration: Approximately 60 minutes.
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Want to learn when to a/b test and when to usability test? In this live training, Laura Klein, author of UX for Lean Startups, explains how to combine qualitative and quantitative research methodologies in order to build better products.
Join us to learn a step-by-step process for using both metrics and interviewing to discover problems with your product and find effective solutions.
About Laura Klein
Laura has spent over 15 years in Silicon Valley as an engineer, UX designer, and product manager. Her goal is to help Lean startups learn more about their users so that they can build better products.
A Lean expert and author of UX for Lean Startups, her popular design blog http://usersknow.blogspot.com/ Users Know teaches product owners exactly what they need to know to do just enough research and design. She is currently a mentor at Tradecraft and an advisor to several early stage startups.