Laura fell in love with technology when she saw her first user research session in 1995. Since then, she's worked as an engineer, UX designer, and product manager at both startups and large companies in Silicon Valley. Her popular design blog, Users Know, helps teams learn more about their users and apply that knowledge to build better products. She is currently an advisor to several small startups and consults with companies that want to improve their research, UX, and product development processes.
Areas of Expertise:
- lean ux
- user research
- lean startup
- interaction design
Webcast: Qualitative vs. Quantitative: Using Better Data to Improve Performance and Design March 11, 2015 Join us to learn a step-by-step process for using both metrics and interviewing to discover problems with your product and find effective solutions.
Webcast: The Three Reasons Users Don’t Convert May 08, 2014 In this webcast, Laura Klein author of UX for Lean Startups will explain the three ways your product may be failing to convert visitors into users or users into customers.
Webcast: UX for Lean Startups: Essential Tips for Lean User Research August 28, 2013 In this webcast presented by Laura Klein author of UX for Lean Startups, you'll learn the tips you need to help you avoid common mistakes people make when: deciding what sort of research to do, performing their research, and analyzing their results.
Webcast: Live Q&A with Eric Ries and Laura Klein October 18, 2013 In this exclusive Q&A session with Eric Ries, entrepreneur and creator of the Lean Startup methodology and Laura Klein, author of UX for Lean Startups, they will be taking your Lean Startup and entrepreneurial questions live.
“The book is an invaluable resource for demystifying the Lean Process. It's also an excellent guide for mid-career UX designers that want to move to a more iterative process and away from waterfall, and for founders that don't have the money to pay for a user experience designer and would need to have a go at it themselves.”— Patrick Neeman, usabilitycounts.com
“Nowadays, there are no doubts about the role UX plays in getting a great product. Unfortunately, UX is generally associated with costly processes which involve lots of design. In this book, Laura Klein does an excellent job in showing you how to apply several techniques in order to reduce the time and money which is typically spent in this area.”— Luís Abreu, LA.NET [EN]