Description:

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Designing social sites and mobile applications, or adding a social dimension to an existing project, entails unique challenges way beyond those involved in creating experiences for individuals interacting alone with an interface. In this webcast we will explore the foundations and key facets in the social landscape that should be considered when designing for social experiences and we'll look at a set of high-level practices that underpin individual interactions. Some of the lessons and tips include:

• the foundational elements that are in every social experience
• tools and social features to drive virality
• how to onboard new users
• gotchas and easy-outs to avoid
• the pros and cons of gamification and how reputation components change behavior
• the seamless nature of offline and online with mobile

Along the way we'll share examples from past and current sites and mobile applications and talk about how the combinations - mix and match - of different social features changes the nature of the experience and the type of community engaged.

About Erin Malone

Erin Malone has over 20 years of experience leading experience design teams and designing websites, web and software applications, social experiences and system-wide components and best practices. At Tangible UX, she leads user experience projects for several Fortune 500 companies as well as a host of startups.

Prior to Tangible, she spent over 4 years at Yahoo! building and managing the Platform User Experience Design team where her team was responsible for creating the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!'s registration system and worked on other cross-company initiatives including community products and the social platform.

Before Yahoo!, she was a Design Director at AOL with teams working across community and personalized products, Creative Director at AltaVista where she launched the AltaVista Live portal and their community offerings. She built first generation entertainment guides and community tools at Zip2 for national newspaper partners including the NY Times, San Jose Mercury News and early websites for AOL greenhouse partners. She began her Silicon Valley life working at Adobe on their first website.

She has led workshops and given talks at several conferences including the IA Summit, Interactions, WebVisions, Web 2.0 SF and NY, WebApp Masters, UIE webinars, BayChi, EuroIA, the German IA Konferenz, The Design Writing Summit and at CCA (California College of Arts).

She was a founding member of the IA Institute, former chief editor of Boxes and Arrows, author of several articles and is the co-author of both editions of the book Designing Social Interfaces.

Twitter: @emalone