Erin Malone

Erin Malone

San Francisco, California

Areas of Expertise:

  • Interaction design
  • information architecture
  • content strategy
  • social media design
  • consulting
  • speaking
  • training
  • writing
Erin Malone, Principal at Experience Matters Design, has over 20 years of experience leading design teams and developing web and software applications, social experiences and system-wide solutions. Prior to consulting the last 11 years, she was at Yahoo! where she led the Platform User Experience Design team and was responsible for building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!'s Registration system, designed cross-network social solutions, developed the ux team's Intranet and worked on other cross-company initiatives.

Before Yahoo!, she was a Design Director at AOL leading a range of community and personalization initiatives; Creative Director at AltaVista responsible for the AV Live portal and Chief Information Architect for Zip2 which produced a custom content management system for local city guides, entertainment guides, community tools, maps and yellow pages, including New York Today for the NYTimes.

She was the founding editor-in-chief of Boxes and Arrows, a role she served for 5 years. She is the author of several articles on interaction design history and design management and a founding member of the IA Institute.

Erin has a BFA in Communication Design from East Carolina University, Greenville NC and an MFA in Information Design from the Rochester Institute of Technology, Rochester NY.

She is the author of both editions of the book Designing Social Interfaces with Christian Crumlish for O'Reilly Media and its related site Designing Social Interfaces.

Designing Social Interfaces Designing Social Interfaces
by Erin Malone, Christian Crumlish
Second Edition August 2015
Print: $49.99
Ebook: $42.99

Designing Social Interfaces Designing Social Interfaces
by Christian Crumlish, Erin Malone
September 2009

Erin blogs at:

Webcast: The foundations of designing social interfaces
August 20, 2015
In this webcast we will explore the foundations and key facets in the social landscape that should be considered when designing for social experiences and we'll look at a set of high-level practices that underpin individual interactions.

"While you could read this text cover-to-cover as a narrative, it is, in my opinion, best used as a reference, placed near at hand and consulted often as you work through projects. In fact, as a reference text, I believe there are very few books that provide better information about creating usable and engaging interfaces...The book is an excellent resource."
--Armando Roggio, eCommerce Developer

"This guidebook to Social Web and Mobile Interface Patterns will become the Standard Excellent Reference Work for Web Design Studios executing Social Applications. "
--Ira Laefsky,