Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was just published by O'Reilly Media. She will be conducting a workshop called: UX Strategy - Conducting Competitive Research and Analysis for Devising an Innovative Product User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first, before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.