Engaging Audiences with Data Visualization
Communicating your research, data, and findings to people outside your field
Date: This event took place live on February 13 2013
Presented by: Scott Murray
Duration: Approximately 60 minutes.
Questions? Please send email to
Edward Tufte, Stephen Few, and others espouse graphical purity and simplicity when visualizing data. Yet while "pure" visualizations may function successfully for experts, they are not necessarily useful for communicating meaning to lay audiences. Engaging non-expert audiences is essential to communicating the value of one's data and research. Fortunately, we can draw on principles and practices for engagement from the fields of graphic design, interaction design, and (data) journalism.
Join us for a hands-on webcast presented by Scott Murray author of Interactive Data Visualization for the Web, as he guides you through the framework of three avenues of engagement: aesthetic, narrative, and interactive.
About Scott Murray
Scott Murray is a code artist who writes software to create data visualizations and other interactive phenomena. His work incorporates elements of interaction design, systems design, and generative art. Scott is an Assistant Professor of Design at the University of San Francisco, where he teaches data visualization and interaction design. He is a contributor to Processing, and he teaches workshops on creative coding. Scott earned an A.B. from Vassar College and an M.F.A. from the Dynamic Media Institute at the Massachusetts College of Art and Design. His work can be seen at alignedleft.com.