Steve Portigal

Interviewing Users: Uncovering Compelling Insights

Date: This event took place live on November 21 2013

Presented by: Steve Portigal

Duration: Approximately 60 minutes.

Cost: Free

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Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it's a skill we need to learn, because: It's based on skills we think we have (talking or even listening)

It's not taught or reflected on.

People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

This webcast will look at how to frame the research problem so it has the most impact on the team and their design. We will explore:

  • Importance of rapport-building and listening
  • Techniques
  • Review different types of questions
  • Why you need to have a range of question types
  • What type of participants to recruit and how to find them

About Steve Portigal

Steve Portigal is the founder of Portigal Consulting, a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.

Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at and tweets at @steveportigal.