Jason Pamental

Responsive Typography: Design for Meaning, Not for Screen Size

Date: This event took place live on September 10 2014

Presented by: Jason Pamental

Duration: Approximately 60 minutes.

Cost: Free

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Responsive Typography is the notion that our type must move and change and adapt just as the rest of our designs do as users shift from device to desktop and beyond. In fact, it may have a bigger impact on readability and usability than any other aspect of design. In this webcast led by Jason Pamental, author of Responsive Typography, we'll talk about:

The '4 Ps' of Responsive Web Type:

  • Performance - load what you need, when you need it (and how to manage the process)
  • Progression - ensure that all devices get a good design and enhance the experience for devices/browsers that can handle it
  • Proportion - one scale doesn't fit all screens and I'll show a more modern scale that can help make designs work better on all devices
  • Polish - Great design is details, and type is no different - I'll show how to add refinements like ligatures, fractions, swashes and more, quickly and easily

Combine these ideas and you've got flexible, appropriate, and dare I say fabulous typography for your site that works on virtually every platform and device.

About Jason Pamental

Jason Pamental is the co-founder of h+w design (hwdesignco.com), writer and overall web & typography nerd (you can find his writing on typecastapp.com, fonts.com .net magazine and elsewhere). Favorite self-descriptor: specializing in being a generalist (he's worked on the web since 1994 in a range of capacities). With a background in design and an intimate understanding of technology and its application on the web, he's led creative and technical efforts for major universities, NFL and America's Cup teams, Fortune 25 and technology corporations and many other clients.

Jason also speaks about Responsive Design, Web Typography and Web Strategy at conferences and pretty much anywhere people will listen. When that's not happening he's usually hanging out with his family or following @aProperCollie around Turner Reservoir in the morning, posting photos on Instagram.

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