Description:

Hosted By: Lou Rosenfeld

Organizations spend a lot of time debating over who gets to make decisions about the nature of websites, apps, and content. Sometimes the debates are so fierce that organizations are almost at a standstill when it comes to digital development or they find that their organization is creating a cacophony of digital artifacts, a big dis-integrated mess that leaves users frustrated and sometimes leads to out and out business liability. Organizations like these need to take the time to clarify role sand responsibilities for digital development—this is the domain of digital governance.

In this webcast, you will learn:

• The basic definition of digital governance
• The four steps involved in designing a digital governance framework
• Good practices for digital team structure

About Lisa Welchman

In a 20-year career, Lisa Welchman has paved the way in the discipline of digital governance, helping organizations stabilize their complex, multi-stakeholder digital operations. Lisa's focus centers on understanding and interpreting how the advent and prolific growth of digital impacts organizations, as well as the maturation of digital as a distinct vocational discipline in the enterprise. Currently President of Digital Governance Solutions at ActiveStandards. Her book Managing Chaos: Digital Governance by Design is to be published in February of 2015 by Rosenfeld Media.

Twitter: @lwelchman - Website: activestandards.com

About Lou Rosenfeld

Lou Rosenfeld is founder of Rosenfeld Media, a leading source of user experience books and expertise. He is an author of the best-selling Information Architecture for the World Wide Web (O'Reilly; 3rd edition 2006) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the annual Information Architecture Summit and the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review magazines. As a consultant, he's helped AT&T, Ford, PayPal, Caterpillar, and many other large, highly-political organizations grapple with their information headaches.