Sean O Sullivan

A tour of the Beacosystem: Proximity and the Beacon ecosystem

Background, trends and what's next in the world of Proximity and iBeacon

Date: This event took place live on September 16 2015

Presented by: Sean O Sullivan

Duration: Approximately 60 minutes.

Questions? Please send email to


Watch the webcast recording

Apple galvanised the whole area of Proximity-enabled applications and services when it launched iBeacon at WWDC in June 2013. When iOS7 launched later that year, it was the first time support for a variety of Proximity use cases was both designed-in and available at scale in a mobile platform. Since then, hundreds of companies have become involved in different ways in the iBeacon ecosystem - the "Beacosystem" - making hardware, offering proximity or iBeacon software platforms, creating shopper marketing platforms, using beacons to deliver signals in location analytics or mobile marketing solutions, enabling indoor location, and much more.

This webcast gives a tour of the Beacosystem, and will cover:

  • Proximity (vs Location)
  • The Beacon Approach: Bluetooth
  • Apple has iBeacon and Google has Physical Web?
  • Startups and Giants in the Beacosystem
  • Standalone versus Embedded
  • Issues and Hurdles
  • Resources: where to learn more

About Sean O Sullivan

Techie and entrepreneur with experience in software startups. Background in Mobile, Proximity, Wireless, and Middleware. Co-Founder Rococo Software/ LocalSocial and Dial2Do/mySay.

Twitter: @sos100