Richard BanfieldC. Todd LombardoTrace Wax

Design Sprint: A fast start to creating a great digital product

Date: This event took place live on October 20 2015

Presented by: Richard Banfield, C. Todd Lombardo, Trace Wax

Duration: Approximately 60 minutes.

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The Design Sprint is a flexible framework for starting new product design and development work.

The Design Sprint is the first, and for some projects the most significant, phase of a design thinking process. It gets the entire product design and development team on the same page, reduces the risk of downstream mistakes, and generates vision-lead goals for the team to measure their success.

In this webcast, you'll learn both why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.

  • Get an eye-opening approach to the product design process that results in better, faster outcomes
  • Learn the design sprint process from start to finish, including essential tools, tips, and best practices
  • Learn about successful examples of design sprints from across the industry

About Richard Banfield

Richard Banfield is CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.

Twitter: @freshtilledsoil

About C. Todd Lombardo

In a world of hyper-specialization, C. Todd stands in the intersections and sees the connections that revolve around us. As an Innovation Architect at Constant Contact's InnoLoft, he facilitates product and service design sprints for a wide range of external startups and internal product teams. C. Todd is also a member of the adjunct faculty at Madrid's prestigious IE Business School where he teaches courses on Creativity, Innovation, Design-Thinking and Communication.

Twitter: @iamctodd

About Trace Wax

After a career in user experience design and research at companies like Microsoft and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.

Twitter: @tracedwax

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