Adam Warne

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Traffic Defender

Preparing for peaks - Using information to build the right architecture at

Date: This event took place live on November 05 2015

Presented by: Adam Warne

Duration: Approximately 60 minutes.

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As with every online retailer, Black Friday has posed many challenges to Building a platform to serve an unknown number of customers can be an onerous and expensive task. But what if you have limited time or budget? Using the right tools and techniques to produce and understand data can lead to more predictable results whilst delivering the best solution possible for your customers.

Key takeaways from this webcast include:

  • The key principles of platforms and how these relate to your overall business goals
  • The relationship monitoring & analytics of customer experience should have with infrastructure planning
  • The must-know checklist of preparing your technology for peak web traffic

About Adam Warne, Director of IT Services — is the UK's largest online white good retailer, supplying more than 4.5m customers, and household names such as B&Q, Boots and House of Fraser. Adam Warne has been with for 8 years and has been part of its growth into the successful international retailer it is today. Adam's previous experience includes delivering IT services at EDS and Skipton Building Society.