Mark Sigal

Mark Sigal

  • @netgarden
Mark Sigal is a seven-time entrepreneur who has spent the better part of the past 17 years seeding new ventures in the networked device, device management, and consumer internet spaces. His focus these days is on digital media services; namely the re-envisioning of traditional video, audio, and advertising channels in a mobile broadband-enabled world, with three primary projects: vSocial, a video clip sharing community;, a master planned online "community of communities"; and Insider Engine, a stock investing service. He also maintains a blog called The Network Garden.

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On co-creation, contests and crowdsourcing

August 02 2012

I had decided to update the branding at one of my companies, and that meant re-thinking my logo. Here’s the old logo: The creative exercise started with a logo design contest posting at 99designs, an online marketplace for crowdsourced graphic … read more

Apple's iTV and the implications of what Steve said

February 13 2012

Mark Sigal challenges the conventional wisdom about the rumored "iTV" and offers a much different prediction about an Apple-television marriage. read more

You say you want a revolution? It's called post-PC computing

October 24 2011

Spurred on by a Googler's rant against his own company and Apple's release of a new phone, a new OS and a new cloud infrastructure, Mark Sigal wonders what the "post-pc" revolution really looks like. read more

You say you want a revolution? It's called post-PC computing

October 24 2011

Spurred on by a Googler's rant against his own company and Apple's release of a new phone, a new OS and a new cloud infrastructure, Mark Sigal wonders what the "post-pc" revolution really looks like. read more

Amazon's "Prime" challenger to the iPad

September 26 2011

While conventional wisdom says that to compete with the iPad you must emulate Apple's best practices, Mark Sigal argues that Amazon can do just fine by blazing its own trail. read more

Ruminations on the legacy of Steve Jobs

August 25 2011

Apple, under Steve Jobs, has always had an unrelenting zeal to bring the consumer — and humanity — back to the center of the ring. Here, Mark Sigal argues that it's this pursuit of humanity that may actually be Jobs' greatest innovation. read more

Is the enterprise dead as a tablet strategy?

July 12 2011

A confluence of factors, most notably the crash of the dotcom bubble and the rise of Apple, led to the consumerization of IT. But Mark Sigal says tablet makers are missing a golden opportunity by ignoring the enterprise. read more

The Great Reset: Why tomorrow may not be better than today

July 08 2011

Mark Sigal says we're entering a period where the promise of a better tomorrow is no longer a generational expectation and our sense of a (mostly) fair and balanced system is being drowned by an elite class. read more

The iPhone, the Angry Bird and the Pink Elephant

June 20 2011

Lost amidst the tremendous success of mobile platforms is that they seem designed to create surplus. This makes it incredibly hard for developers to achieve the breakout success seen in past computing waves. read more

Four core takeaways from Apple's WWDC keynote

June 08 2011

Mark Sigal says Apple's WWDC keynote was designed to deliver an awe-inspiring but chilling message: Whether you're a prospective customer, developer, channel partner, or competitor, "resistance to Apple is futile." read more

The magic adapter: Apple TV and the battle for the living room

March 22 2011

The Apple TV appears to be an afterthought, but its iOS-based second generation may actually blaze Apple's trail into the connected living room. read more

Running up the score: Thoughts on iPad 2 announcement

March 04 2011

While it's tempting to see the battle between iOS-powered iPads and Android-powered tablets as close, Mark Sigal says the iPad 2 launch showed that Apple is blowing out the competition. read more

In Google's "glass house," a battle with Bing looms

February 03 2011

Is Google's recent war of words with Microsoft a case of calling a thief out by name, or a matter of pot calling kettle black? read more

Anatomy of an ebook app

November 17 2010

"Rabbit and Turtle's Amazing Race" was featured by Apple (leading to a 3-5X bost in paid downloads) and for a time became one of the top grossing App Store ebooks. Mark Sigal discusses the lessons he learned while developing and marketing the title. read more

Apple's segmentation strategy, and the folly of conventional wisdom

September 29 2010

While it is almost heretical to challenge widely-held beliefs about loosely-coupled, open strategies prevailing over tightly-integrated, proprietary ones, Apple's debunking of conventional wisdom continues unabated. Love them or hate them, it helps to understand why they are winning. read more

Facebook Mountain ("I wish I knew how to quit you")

July 29 2010

Facebook is an unstoppable force, rocketing to 500 million users, building a breakout software platform and hardwiring the web with "Like" buttons and single sign-on via Facebook Connect. This piece looks at the reasons why, even in the face of abysmal customer satisfaction levels that rank below the airline industry,… read more

Ruminations on iPhone 4, iOS and mobile video

July 08 2010

Follow the path that Apple has forged in creating a 100-million-device-strong iOS platform and ecosystem (iPhone, iPod Touch, iPad). Next, watch the seamless flow of tens of billions of consumer downloads from an iTunes and App Store marketplace that is backed by 150 million active credit cards. Whether you consider… read more

Five reasons iPhone vs Android isn't Mac vs Windows

April 26 2010

It's human nature to look to the past to predict the future. That's why it's unsurprising to see knee-jerk conclusion that Apple iPhone vs Google Android will mirror the PC wars. Here's five reasons why this time, it's different. read more

Grumpy old men, the "Inmates" and margins

April 13 2010

As the iPad descends upon us, it is fair to ask, "Is this the beginning of the end, or the end of the beginning?" Depending upon whom you ask, the conclusions vary widely. read more

Google Buzz: Is it Project, Product or Platform?

February 10 2010

I think that it's great that Google is iterating Gmail, and actually improving an existing product versus rolling out something new and half-baked. Nonetheless, I am confused. I thought that Google Wave was destined to be the new Gmail, but after today, I am left wondering if Gmail is instead,… read more

Check Mate: Apple's iPad and Google's Next Move

January 28 2010

There is an axiom that the biggest game-changers often result from ideas that, at first blush, seem easy to dismiss. So it goes with yesterday's launch of the iPad, Apple's entry into what they call the 'third category' of device -- the middle ground that exists between smartphone and laptop.… read more

The Google Android Rollout: Windows or Waterloo?

January 05 2010

Watching Google's rollout of Android to date, including this week's announcements around the Google-branded, HTC built, Nexus One phone, I am left with two conflicting thoughts. Is it the beginning of their assent into Windows-like dominance or the fortnight of their 'Waterloo' moment? Read more. read more

Is Facebook a Brand that You Can Trust?

December 15 2009

In light of the company's past consumer-unfriendly initiatives, Facebook's recent 'privacy' settings change should serve as a wake up call to its 350M users that they are entrusting a Fox to guard the Hen House; a truth that is destined to erupt into a crisis for the company. read more

Google Android: on Inevitability, the Dawn of Mobile, and the Missing Leg

December 03 2009

If for no other reason than the 'Anyone but Apple' crowd needs an alternative, there is an 'inevitability' meme associated with Google's Android initiative. But, is their success in the market really inevitable? Over a year after Android's launch, the jury is still out. Read more. read more

Steve Jobs is the closest thing to Walt Disney since Walt Disney

November 24 2009

Steve Jobs is the closest thing to Walt Disney since Walt Disney, now forever bound by Pixar. If you believe in karma, how can you not think that it's pretty cool that Jobs ended up as the largest individual shareholder in Disney, an active board member who now is helping… read more

It's in the Bag! The Apple Tablet Computing Device

November 13 2009

In the past 25 years, the 'personal' computing revolution has evolved from tethered (desktop) to luggable (portable) to joined-at-the-hip (mobile). The author argues that the next wave of computing will extend this level of personal attachment to the bag-carrying consumer (think: purses, backpacks and briefcases) when Apple releases it’s much… read more

iPhone Killers, Blackberries and Chicken Parts

October 28 2009

While a steady stream of so-called iPhone Killers are filtering into the market, Apple's momentum continues unabated. Inspired by his own experiences upgrading to the Blackberry Tour, the author ponders why so many solution provides confuse delivering a bunch of 'chicken parts' with producing an actual, living, breathing chicken. read more

The Right Stuff: Apple's Q4 Earnings Call

October 20 2009

The Fourth Quarter was Apple's most profitable quarter ever. Yesterday's earnings call was about two things. One, the iPhone Platform continues to deliver the goods. Two, the continued impressive growth of the Mac, especially MacBooks. As such, it was about the power of the platform as much as it was… read more

Land and Expand: Why Apple Allowing In-App Purchases in Free Apps is a Big Deal

October 16 2009

Yesterday, Apple announced that they are now allowing In-App Purchasing within free apps. I think that this is a big deal, an entree into what I refer to as 'land and expand,' and yet another reason that Apple remains the gold standard of mobile computing. read more

Should Apple Give a Rat's Ass that Developers Aren't Getting Rich off of the iPhone Platform?

October 07 2009

Apple's iPhone Platform is a runaway success relative to just about any metric that you can throw at it, save for one. Where are the breakout successful developers for whom the platform is a 'True Wealth' inducing moment? Read on... read more

Rebooting the Book (One Apple iPad Tablet at a Time)

September 23 2009

The book business is under assault. Book sales have been stagnating for some time, Amazon is the industry's boogeyman, and more terrifying, book publishers have no idea how to market books in a world (largely) devoid of bookstores. Moreover, in the age of the always on, it's fair to ask,… read more

iPhone, the 'Personal' Computer - Future of the Mobile Web

September 15 2009

The iPhone is the first truly 'personal' computer; more personal to its owners than the PC ever was. Talk to iPhone owners (not to mention, the 20M iPod Touch owners), and this truth bubbles to the top again and again. Read on... read more

Analysis of Apple's "It's Only Rock and Roll" iPod event

September 10 2009

Apple's "It's Only Rock and Roll" iPod event yesterday had the feel of a paint-by-the numbers session. All tactics and little magic. Here's why... read more

The Library of the Commons: Rise of the Infodex

August 31 2009

Somewhere between the realm of Personal and Shared media lies the realm of the Universal. The realm of the universal is the Library of the Commons, a global repository of user-generated and crowd-sourced media and information. Services that logically nest in the Library include: Amazon Reviews, Yelp, YouTube, Craigslist, Wikipedia,… read more

Touch Traveler: London, Paris and only an iPod Touch

August 21 2009

Recently, I spent two weeks vacationing in London and Paris with only an iPod Touch for communications and connectivity. Mind you, I am not suggesting that this was a wise thing to do, but it's what I did, and this post captures the good, bad and ugly of the experience. read more

APPLE is EVIL, You’re All Fanboys and other half-truths

August 19 2009

There is a meme afoot. Apple is evil. Its arrogant ways and dependence on the cult of personality are to be its demise. Developers are said to be unhappy. And, Apple Secrecy Doesn’t Scale. Google-ification is the way, the RIGHT way. The Apple Way can’t possibly persist ad infinitum. You… read more

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