Rich Tretola

Rich Tretola

Rich Tretola currently holds the position of Applications Development Manager at Herff Jones Inc. He is an award-winning Flex developer and was the lead author of Professional Flex 2 (2007 ISBN: 0470102675) and sole author of Beginning AIR (2008 ISBN: 0470229047). He is also a contributing author on Adobe AIR 1.5 Cookbook (2008 ISBN: 0596522509)

Rich has been building Internet applications for over 10 years and has worked with Flex since the original Royale beta version of Flex in 2003. Other than Flex, Rich builds applications using ColdFusion, Flash, and Java. Rich is highly regarded within the Flex community as an expert in RIA and is also an Adobe Community Expert. He runs a popular Flex and AIR blog at EverythingFlex.com, is the community manager of InsideRIA.com and was also a speaker at the Adobe MAX 2007 conference in Chicago. He has been asked to be a speaker at the Adobe MAX conference for three consecutive years.

For a non technical escape, Rich is also a co-owner of a chocolate bar manufacturing company located on Maui named WowWee Maui.

Developing iOS Applications with Flex 4.5 Developing iOS Applications with Flex 4.5
by Rich Tretola
August 2011
Print: $19.99
Ebook: $12.99

Developing BlackBerry Tablet Applications with Flex 4.5 Developing BlackBerry Tablet Applications with Flex 4.5
by Rich Tretola
July 2011
Print: $29.99
Ebook: $19.99

Developing Android Applications with Flex 4.5 Developing Android Applications with Flex 4.5
by Rich Tretola
May 2011
Print: $24.99
Ebook: $16.99

Flex 4 Cookbook Flex 4 Cookbook
by Joshua Noble, Todd Anderson, Garth Braithwaite, Marco Casario, Rich Tretola, David Tucker
May 2010
Print: $49.99
Ebook: $39.99

Adobe AIR 1.5 Cookbook Adobe AIR 1.5 Cookbook
by David Tucker, Marco Casario, Koen De Weggheleire, Rich Tretola
November 2008
Print: $44.99
Ebook: $31.99

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Rich blogs at:

QOW: What is your definition of RIA?

February 15 2010

Just over 2 years ago when we starting this project known as InsideRIA, I posed the question "What is RIA?" to a select group of InsideRIA contributors. Please revisit the original post at What is RIA? to see the responses.... read more

More Upcoming RIA Events

October 16 2009

RIA Unleashed - Boston is a 1 day 3 track event covering Flex, AIR, ColdFusion and related technologies and disciplines. Our three tracks are designed to allow you to focus on the technologies you are interested in. You'll be able... read more

MAX 2009 Session Videos: Flex Frameworks, AR, & Best RIAs

October 16 2009

InsideRIA had three sessions at Adobe MAX this year: The Battle of the Flex Frameworks Returns, with Greg Owen; Augmented Reality within the Flash Player, with Jesse Freeman; and InsideRIA's Secrets of the Best Rich Internet Apps of 2009 (So... read more

Has your strategy changed on mobile (now that Flash Player mobile has been announced)?

October 12 2009

Adobe has announced that the browser based Flash player 10.1 will soon be running on every major mobile platform (Windows Mobile, Android, Blackberry, Symbian, WebOS) except Apple's iPhone. (See my opinion on Apple here). They also announced that although Apple... read more

Flash on Devices

October 06 2009

Flash on Iphone: Flash Professional CS5 will enable you to build applications for iPhone and iPod touch using ActionScript 3. These applications can be delivered to iPhone and iPod touch users through the Apple App Store.* http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/ http://www.youtube.com/watch?v=kusXgPAmMLw Flash10 on... read more

Poll Results: Best of RIA 2009 so far - Finally!

September 10 2009

It has been a long and hard road getting to this point with a few road blocks in the way. If you have been following along with the progressions of the last few weeks, you probably are already aware of... read more

Poll Results: The Best of RIA 2009 - Semi Finals

September 07 2009

Well, tonight was supposed to be the big results post, but as those of you who have been following along with this contest know there have been some problems that have recently been discovered. So, with that in mind, we... read more

Polling Issues and Irregularities

September 05 2009

We just wanted to provide you with an update on our polling situation. We have heard from many of you through comments on our site as well as external blog posts. I would first like to thank all of you... read more

New Poll: The Best of RIA 2009 - Semi Finals

August 31 2009

Over the past 3+ weeks we have done the following. First, we asked you to "Help us choose the best RIA of 2009 / Adobe MAX". Next, we took 20 of those nominations and split them into 2 groups... read more

Poll Results: Best of RIA 2009 so far - Round 2

August 31 2009

Round 2 is now completed and the top 5 RIAs that will join last weeks winners in this weeks semi-finals are (Note: results as of 11:45pm eastern time) Balsamiq Mockups, iPlotz, Hot Gloo, SlideSix, & Digital Tutors move on to... read more

New Poll: The Best of RIA 2009 - Round 2

August 24 2009

Round 1 is over and Round 2 now begins. The top 5 RIA's from this week's poll will move on to next weeks semi final. So, please vote for your favorite from this week's 10 nominees. Please click here to... read more

Poll Results: Best of RIA 2009 so far - Round 1

August 24 2009

After well over 5000 votes, round 1 is officially over. The top 5 RIAs that will move into the semi-finals 2 weeks from now are (Note: results as of 10:15pm eastern time) Aviary, FlashMoto, Creately, Konductor, & Yooba move on... read more

New Poll: The Best of RIA 2009 - Round 1

August 17 2009

Over the next 3 weeks, we will be conducting a tournament to determine the InsideRIA choice for the top RIA of the year so far. For the next two weeks we have nominated a total of 20 RIA's based on... read more

Help us choose the best RIA of 2009 / Adobe MAX

August 11 2009

We need your help. O'Reilly is conducting a competition to highlight the best RIAs of 2009. We have been compiling a list of noteworthy applications, but we want to make sure we aren't missing any. It can be especially difficult to find independent developers that aren't receiving as much attention… read more

Poll Results: Which mobile OS do you think will be the first to get Flash Player 10?

May 10 2009

Most of you (43%) agreed with me that Android would be the first mobile OS to be rocking Flash Player 10. Next we have 18% voting for Windows Mobile and 18% for iPhone. There doesn't appear to be much hope... read more

InsideRIA is looking for your help

May 01 2009

InsideRIA would like to expand our coverage of the many RIA related conferences that occur throughout the year. Naturally we thought why not further involve the InsideRIA community? So, here is your chance to become an InsideRIA contributor as a... read more

New Poll: How do you go about creating the design of your applications?

March 09 2009

The design, (which includes the look and feel, user experience, and information architecture) of an application can often be the determining factor in the overall success of the application. Given this level of importance we would like to know how... read more

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"The book is well-organized, making it a valuable reference to keep at hand."
--Michael Kleper, The Kleper Report on Digital Publishing

"Internet developer collections must have this!"
--Diane Donovan, The Bookwatch: The Computer Shelf

"The book is well-organized, making it a valuable reference to keep at hand. "
--Michael Kleper, The Kleper Report on Digital Publishing

"When it comes to doing real hands-on work with Flex 4, this is definitely a great reference book. However, its concentration on Spark and relatively light coverage of MX components makes it a complementary volume to The Flex 3 Cookbook rather than a replacement of it. For the foreseeable future, serious Flex developers may want to keep both editions within arm's reach."
--Huw Collingbourne, Bitwise Magazine

"A One-stop-shop for ADOBE AIR implementation."
--Robert Pritchett, MacCompanion

"This is a solid book for keeping up with the times."
--Brett Merkey, Amazon.com