Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and The New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by more than 35,000 search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
"Anyone who wants to know how SEO really works must read The Art of SEO. This is a true reference work."
"I have personally known and respected each author for many years, and this book is a superb collection of their collective wisdom for implementing SEO for your website. I trust the information presented in this book will help readers
accomplish their traffic goals. You can never know too much about SEO in this ever-changing and competitive space. Read this book."
"Enge, Spencer, Fishkin and Stricchiola do it again! Thousands of people in the Shop.org community of digital retail executives reference The Art of SEO as the number one resource to wrap their arms around the ever-changing, critical online marketing science (and art-form) that is search. It's 30+ years of experience jam-packed to help marketing, eCommerce and SEO practioners at all levels master search engine marketing. Bravo!"
--Artemis Ebneyousef Berry
"Simply put...The Art of SEO is a smart book on Search Engine Optimization. Neatly laid out, comprehensive and clear...this edition explains the nuances of cutting edge tactics for improving your SEO efforts. I refer to it constantly."
"The Art of SEO, Second Edition reads like an Ian Fleming novel; intriguing the reader with surprising insights and exciting new ideas...all while making SEO seem oh-so-sexy."
"DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or any of our clients, do not buy this book. It's become our go-to source for any- thing--and everything--we need to know about successful search engine optimization. 4 out of 5 marketers recommend this book in place of Ambien. The other one?
He's laughing his way to the bank.
"Collectively, Rand, Eric, Jessie, and Stephan know more about SEO than anyone else on the planet. You want to master SEO? Listen to this dream team!"
"The Art of War isn't about Chinese pottery, and The Art of SEO isn't a paint-by-numbers kit. This 600-page book is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters in the second edition on creating link-worthy content and link marketing as well as how social media and user data play a role in search results and ranking are must-reads for anyone interested in mastering search engine optimization."
"SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
"Written by some of the top minds in SEO!"
"Finally, a guide to the perplexing world of SEO by some of its most accomplished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves."
"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry...highly recommended for anyone involved in online marketing."
"I recommend only excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and is a must-read for anyone serious about organic search success."
"There are no better guides through the world of SEO--the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."
"This is a valuable and comprehensive treatment of fundamental and complex SEO topics. The authors intelligently cover an impressive array of diverse tactics and essential skills that range from practical to strategic. A section on testing provides process examples for research and analysis, an often-ignored requirement in an industry where the target is always moving. The Art of SEO is the kind of book that ends up highlighted, dog-eared, and coffee-stained."
"Search engine optimization continues to evolve in exciting ways. This book provides one of the most comprehensive guides to planning and executing a full SEO strategy for any website. It will be an important reference for SEO professionals, business owners, and anyone who wants to succeed in the SEO field."
"If you only want one book, get this one. You can start from zero and become a SEO master in record time."
"In your hands is a definitive collection of SEO knowledge from four leading practitioners of the art. This book is required reading for my company, and we're also recommending it to our clients."
"Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have hands-on experience. These are not pundits in search of an audience but practitioners who have actually done the work, know how its done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful."
"An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals."