Allen Noren is VP of Online & Digital Initiatives at O'Reilly Media. He's been with O'Reilly since 1992 when one of his first jobs was to maintain the O'Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, and was part of the group that created Safari Books Online and SafariU. He started O'Reilly's ebook and online events programs. He manages O'Reilly's online efforts, from the machines and platforms to ecommerce and community.