Ash Maurya

Ash Maurya

Helping Entrepreneurs Succeed.

Austin, Texas

Areas of Expertise:

  • Lean Startup
  • Customer Development
  • Bootstrapping
  • speaking
  • training
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com, and which turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.

Running Lean Running Lean
by Ash Maurya
Second Edition February 2012
Print: $24.99
Ebook: $21.99

Running Lean Running Lean
by Ash Maurya
January 2012 (est.)
Online: $12.99
Print : $24.99 $16.99
Bundle: $27.99

Webcast: The Art of Lean Testing
August 14, 2013
While running experiments is a key activity in a Lean Startup, running effective experiments that lead to breakthrough insights is still considered more art than science. In this webcast talk, Ash Maurya will teach you how to use a systems approach to...

Webcast: 10 Steps to Product/Market Fit
January 18, 2013
In this webcast presented by Ash Maurya, author of Running Lean, 2nd Edition, he discusses the 10 steps you need to know to get your product/market fit.

Webcast: How Lean Startups Define, Measure, and Communicate Progress
February 08, 2013
In this webcast presented by Ash Maurya, author of Running Lean, he discusses 'Innovation Accounting' which effectively helps startups to define, measure, and communicate progress.

Webcast: Running Lean - How to vet new product ideas and save yourself time, money, and effort
February 14, 2012
Committing yourself fully to a product or vision can easily consume months and even years of your life. Join Ash Maurya, author of Running Lean, and learn better, faster ways of vetting new product ideas.

Webcast: The Lean Series - How to set, test, and validate pricing to get your customers to want to pay
March 02, 2012
In this webcast you will learn how to set initial pricing for your product, how to test and refine that price with your customers, and when and how to use Freemium.

Webcast: The Lean Series: Fireside chat with Eric Ries and Ash Maurya
April 26, 2012
Find out how you can use continuous innovation to create radically successful businesses and successful product launches.

"Overall this book is likely to be helpful for the novice entrepreneur who has a good idea for a software or web-based product but lacks experience and is uncertain how to start on it. Its advice about testing opinion and gaining feedback early and often should either help you achieve success or prevent you from getting bogged down or wasting valuable resources (time and effort) on a project that is going nowhere."
--Sue Gee, I Programmer

"Whether you read Running Lean in hardcover or the Kindle edition, I’m pretty confident you’ll find you’re spending less time cleaning up after yourself and more time building things your customers actually want."
--Tim Peter, Tim Peter Thinks

"Anyone familiar with a business plan will recognize that this closely mirrors the structure of a business plan. However, a Lean Canvas is much quicker and avoids all the “proof” of assumptions required in a business plan. It is a high-level, concise look at the business concept, that is proven or disproven through continual testing with target customers."
--Tony Wanless, Financial Post

"One of the most fascinating parts of the book is where Maurya discusses how he used this approach to write his book. It is a great illustration of how this approach is not just for technology companies. Any business can use this approach to bring a project or product to market. While this book is for many types of businesses, I will say that the language of the book does reflect Maurya’s technology background. A small business owner can definitely make the system work for their needs."
--Beth Schillaci, Marketing Roadhouse

"Anyone familiar with a business plan will recognize that this closely mirrors the structure of a business plan. However, a Lean Canvas is much quicker and avoids all the “proof” of assumptions required in a business plan. It is a high-level, concise look at the business concept, that is proven or disproven through continual testing with target customers. Most importantly the Running Lean process forces entrepreneurs to concentrate on the business not the product, which is so common among entrepreneurs, or a customer centric approach instead of a product development one."
--Tony Wanless, Financial Post

"This is one of the most important books ever written for cutting through the noise and confusion of starting up a new business and making sure you spend the time doing the right things. This is an absolutely essential tool for moving forward and getting things done effectively inside and outside the office. A powerful book that enables you to transform what you do and simply as possible."
--Paul J. Krupin, Amazon.com

"You’d be wise to read and re-read this book two to three times a year as a group exercise, taking stock of where you are, fine tuning your Lean Canvas and increasing your team’s chances of success."
--Alan Weinkrantz, www.alanweinkrantz.com

"Running Lean provides a well-structured guide to putting Lean Startup ™ principles directly to work in virtually any new business venture. And it could help you revitalize an existing enterprise, while you still have time and resources, if your current Plan A needs a Plan B, Plan C, or Plan Z, ASAP."
--Si Dunn, Sagecreek Productions

"As the idea of the Lean Startup spreads, Ash Maurya has written a hugely useful book full of examples of implementing the Lean Startup Methodology. If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read. "
--Brad Feld, Foundry Group, Managing Director

"Running Lean is a great resource for the aspiring or successful Web entrepreneur since it consolidates the best start-up thinking in a practical guidebook that will prevent you from making the some of the most common early stage mistakes. It is required reading for all my students and angel investment management teams since it improves the chance of start-up success. "
--Michael Marasco

"This is an invaluable resource for budding entrepreneurs providing a wealth of immediately actionable advice within a logical and accessible framework."
--Dave Chapman

"Running Lean is a terrific step by step guide combining the best of lean startup, customer development, business model canvas, and agile/Continuous integration. Anyone involved in starting, funding, or helping others build new businesses will benefit, as our students at Northwestern have, from this down to practical and comprehensive guide to the modern startup. "
--Todd Warren

"The "Missing Manual" for startups. The advisory team at MaRS uses the tools in Running Lean every day. Over the last year we've tested them with dozens of startups and found them invaluable in moving entrepreneurs from idea to product/market fit efficiently. "
--Mark Zimmerman

"I wish I had read Ash's book before setting out on my own entrepreneurial journey, as it lays out clearly and concisely a cheat sheet to learn many of the lessons that I've learned in the last four years through the school of hard knocks. "
--Jason Jacobs

"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground. "
--Noah Kagan

"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup. "
--Jason Cohen

"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder. "
--Sean Ellis

"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."
--Noah Kagan

"Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one further, providing a clear roadmap for internet entrepreneurs, with a delightfully clear and simple writing style."
--David Skok

"In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too."
--Rand Fishkin