Mike Barlow

Mike Barlow is an award-winning journalist, author and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.

Mike is coauthor of The Executive's Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).

He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.

Over the course of a long career, Mike was a reporter and editor at several respected suburban daily newspapers, including The Journal News and the Stamford Advocate. His feature stories and columns appeared regularly in The Los Angeles Times, Chicago Tribune, Miami Herald, Newsday and other major U.S. dailies.

The Changing Role of the CIO The Changing Role of the CIO
by Mike Barlow
November 2013 (est.)
Ebook: $0.00

Real-Time Big Data Analytics: Emerging Architecture Real-Time Big Data Analytics: Emerging Architecture
by Mike Barlow
June 2013
Ebook: $0.00

Recent Posts | All O'Reilly Posts

Mike blogs at:


How to be agile with your big data

May 28 2014

Data analysis, like other pursuits, is a balancing act. The rise of big data ratchets up the pressure on the traditional enterprise data warehouse (EDW) and associated software tools to handle rapidly evolving sets of new demands posed by the … read more

Venal Sins: Cash, Sex, and IT Infrastructure

April 08 2014

Yet again, I reveal the base instincts driving my interest in big data. It’s not the science – it’s the cash. And yes, on some level, I find the idea of all that cash sexy. Yes, I know it’s a … read more

CIOs and the Big Data Challenge

October 14 2013

The trend is clear: The CIO’s IT budget is getting smaller and the CMO’s IT budget is getting larger. As a result, the CIO’s role is diminishing and the CMO’s role is expanding. From a business perspective, the shift feels … read more

Big Data Culture Gap: Technology Advancing More Quickly Than People and Processes

September 10 2013

Way back in October 2012, mere days before Hurricane Sandy filled our basement with five feet of water, the nice editors at O’Reilly Media asked me to write a white paper on the emerging architecture of big data. That paper … read more

Big data vs. big reality

June 05 2013

This post originally appeared on Cumulus Partners. It’s republished with permission. Quentin Hardy’s recent post in the Bits blog of The New York Times touched on the gap between representation and reality that is a core element of practically every … read more

Big data vs. big reality

June 03 2013

This post originally appeared on Cumulus Partners. It’s republished with permission. Quentin Hardy’s recent post in the Bits blog of The New York Times touched on the gap between representation and reality that is a core element of practically every … read more

Recent Posts | All O'Reilly Posts