Lara Swanson

Lara Swanson

Lara Swanson is the Engineering Manager of Performance at Etsy. She champions page load time, experiment-driven design, and delivering a consistent experience to screens of all sizes. She also curates (and contributes to) CSS3 Geometry.

Designing for Performance Designing for Performance
by Lara Swanson
April 2014

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Iterate on Performance

February 11 2014

The two most important tasks to ensure your site remains fast are benchmarking and iterating on your site’s page load time. Quick performance wins can be celebrated today, but the health of your site will thrive with routine check-ins and … read more

Responsive Web Design Performance

February 04 2014

A recent study showed that mobile is the primary Internet access method for a vast number of global Internet users. Roughly 50% of Internet users in Africa and Asia are mobile-only, in contrast to 25% in the United States. This … read more

HTML and CSS Performance

January 28 2014

[Ed note: This is the third in a series of posts on web design and performance. You can see the first two posts here and here.] Optimizing your markup can have a substantial impact on your site’s page load time. … read more

Image Performance

January 21 2014

[Ed note: This is the second in a series of posts on web design and performance. You can see the introductory post here.] Images make up the majority of most sites’ page weight. Thanks to their size and the number … read more

Web Performance Is User Experience

January 14 2014

Think about how you search for things on the web. How quick are you to close a tab and go to the next search engine result if a site takes too long to load? Now consider doing that on your … read more

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