Description:

Get started with a detailed guide to three key lean startup techniques: continuous deployment, rapid split-testing, and root cause analysis (five why's). This webcast will cover the theory of how lean startups work, implementation details, and case studies. Participants will come away with a specific plan of action for how to apply these techniques to their product, company, or startup.

The core audience for this presentation is venture-backed or angel-funded startups in the software, IT, web 2.0, or ecommerce space. Secondary audiences: bootstrapped startups, startups in other industries, aspiring entrepreneurs in tech companies and executives looking to bring lean startup principles into their business.

About Eric Ries

Eric Ries is the author of the blog Lessons Learned. He was the co-founder and served as Chief Technology Officer of IMVU, his third startup. He is the co-author of several books including "The Black Art of Java Game Programming" (Waite Group Press, 1996). In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He serves on the advisory board of a number of technology startups including pbWiki, Smule, 750i and KaChing.