Sarah Sorensen

Using ICT (Information & Communications Technology) to Create a Sustainable Business

Date: This event took place live on January 21 2010

Presented by: Sarah Sorensen

Duration: Approximately 60 minutes.

Cost: Free

Sustainability is not a catch phrase or a flash-in-the pan endeavor; it is a guiding principle that drives a business's value creation. It ensures that an organization is able to sustain long-term economic opportunities, competitive differentiation, and market relevance, which positively impacts all constituents. And the most sustainable businesses are those that are able to effectively tie their information and communications infrastructure to support their business objectives. Attend this webcast for tips on how to leverage ICT to create sustainable success.

About Sarah Sorensen

Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

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