Sarah Sorensen

Sarah Sorensen

Sustainability expert, marketing consultant, author.

  • @sahsoc

Areas of Expertise:

  • sustainability
  • Internet
  • network
  • networking
  • CSR
  • green
  • ICT
  • security
  • consulting
  • writing
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

The Sustainable Network The Sustainable Network
by Sarah Sorensen
October 2009
Print: $29.99
Ebook: $23.99

Sarah blogs at:

Building applications in Azure

May 27 2015

Download a free copy of “Azure for Developers,” an O’Reilly report by experienced .NET developer John Adams that breaks down Microsoft’s Azure platform in plain language, so that you can quickly get up to speed. One of the most natural … read more

Announcing Cassandra certification

May 27 2015

I am pleased to announce a joint program between O’Reilly and DataStax to certify Cassandra developers. This program complements our developer certification for Apache Spark and — just as in the case of Databricks and Spark — we are excited … read more

Building applications in Azure

May 27 2015

Download a free copy of “Azure for Developers,” an O’Reilly report by experienced .NET developer John Adams that breaks down Microsoft’s Azure platform in plain language, so that you can quickly get up to speed. One of the most natural … read more

Announcing Cassandra certification

May 27 2015

I am pleased to announce a joint program between O’Reilly and DataStax to certify Cassandra developers. This program complements our developer certification for Apache Spark and — just as in the case of Databricks and Spark — we are excited … read more

5 ways to reduce the pain of the inevitable

May 27 2015

This article is by staff writer William Cowie. Jake and Kelly (not their real names) were very dear friends of ours. Well, Kelly is still, but her husband just recently passed away. Because he was healthy and active, it came as a complete shock to us all — especially to… read more

Four short links: 27 May 2015

May 27 2015

Roboto — Google’s signature font is open sourced (Apache 2.0), including the toolchain to build it. Pregel: A System for Large Scale Graph Processing — a walk through a key 2010 paper from Google, on the distributed graph system that … read more

Four short links: 27 May 2015

May 27 2015

Roboto — Google’s signature font is open sourced (Apache 2.0), including the toolchain to build it. Pregel: A System for Large Scale Graph Processing — a walk through a key 2010 paper from Google, on the distributed graph system that … read more

Bad eggs

May 26 2015

For decades, researchers have been trying to figure out how birds identify and reject the eggs that other birds, known as “brood parasites,” sometimes sneak into their nests. These rogue birds don’t build their own nests, they “dump and drive”—they … The post Bad eggs appeared first on Animals. read more

Webcast - Using ICT (Information & Communications Technology) to Create a Sustainable Business
January 21, 2010
Sustainability is not a catch phrase or a flash-in-the pan endeavor; it is a guiding principle that drives a business's value creation. It ensures that an organization is able to sustain long-term economic opportunities, competitive differentiation...

"If you have to buy one information technology book this year, then let this be the one. With a wide and versatile appeal, The Sustainable Network can be enjoyed by one and all."
--George Williams, MBCS CITP, CEng MBCS CITP, British Computer Society

"I don’t do a lot of book reviews, but I did want to shine the light on a Sarah Sorensen’s insightful The Sustainable Network: The Accidental Answer for a Troubled Planet...Some of her ideas are real eye-openers whether you are a seasoned computer geek or not. "
--Sunill Setty, GeekWerks at DailyIndia

"...The Sustainable Network is a 'must' for any library strong in social issues and technology."
--James A. Cox, California Bookwatch: The Social Issues Shelf

"It’s a given these days that computer literacy is no longer just beneficial, it’s essential. Perhaps we should think of the global network in the same way. In this sense (whether or not you share Sorenson’s vision), The Sustainable Network is a solid read as a primer. You’ll walk away knowing a lot more about what we’re talking about when we talk about the network."
--Troy Kitch, View From the Dock

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small e-commerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
--Heather Clancy, ZDNet.com

"Overall, Sorensen offers the reader some convincing ideas as to how the network's worldwide reach can empower previously marginalized groups, further democracy, and even tackle climate change. In these economic times, the notion that we can cause change with tools we already possess is appealing."
--Kit O'Toole, Blogcritics.org