Sarah Sorensen

Sarah Sorensen

Sustainability expert, marketing consultant, author.

  • @sahsoc

Areas of Expertise:

  • sustainability
  • Internet
  • network
  • networking
  • CSR
  • green
  • ICT
  • security
  • consulting
  • writing
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

The Sustainable Network The Sustainable Network
by Sarah Sorensen
October 2009
Print: $29.99
Ebook: $23.99

Sarah blogs at:

Pop-up factory

May 29 2015

Attend O’Reilly’s Solid Conference, June 23–25, in San Francisco. Solid, O’Reilly’s conference exploring how the collision of software and hardware is fueling the creation of a software-enhanced, networked physical world, will feature a radical demonstration: a live, pop-up electronics factory. … read more

Happy Birthday To Me: Reviews of Some Toys I’ve Recently Gotten

May 29 2015

My birthday was in April, so in the "Happy Birthday To Me" spirit, I'll consider anything interesting I've acquired in the last few months a birthday present to myself. Much of it is related to cycling, which I've been getting into. Anyway, here are some mini reviews on some of… read more

Pop-up factory

May 29 2015

Attend O’Reilly’s Solid Conference, June 23–25, in San Francisco. Solid, O’Reilly’s conference exploring how the collision of software and hardware is fueling the creation of a software-enhanced, networked physical world, will feature a radical demonstration: a live, pop-up electronics factory. … read more

Signals from the 2015 O’Reilly Velocity Conference in Santa Clara

May 29 2015

People from across the Web operations and performance worlds are coming together this week for the 2015 O’Reilly Velocity Conference in Santa Clara. Below, we’ve assembled notable keynotes, interviews, and insights from the event. Think like a villain Laura Bell … read more

Designers as data scientists

May 29 2015

Download a free copy of “The New Design Fundamentals” ebook, a curated collection of chapters from our Design library. Note: this post is an excerpt from “Designing with Data,” by Rochelle King and Elizabeth F. Churchill, which is included in … read more

Signals from the 2015 O’Reilly Velocity Conference in Santa Clara

May 29 2015

People from across the Web operations and performance worlds are coming together this week for the 2015 O’Reilly Velocity Conference in Santa Clara. Below, we’ve assembled notable keynotes, interviews, and insights from the event. Think like a villain Laura Bell … read more

Designers as data scientists

May 29 2015

Download a free copy of “The New Design Fundamentals” ebook, a curated collection of chapters from our Design library. Note: this post is an excerpt from “Designing with Data,” by Rochelle King and Elizabeth F. Churchill, which is included in … read more

Ask the Readers: What expense do you most want to dump?

May 29 2015

This article is by editor Linda Vergon. Is there a bill you pay that you absolutely detest? Occasionally, I’ll get an attitude about paying one bill or another. (Ha! Paying taxes on April 15 is one bill that comes to mind immediately, for example.) I recognize that there is a… read more

9.3 trillion reasons fintech could change the developing world

May 29 2015

Request an invitation to Next:Money, O’Reilly’s conference focused on the fundamental transformation taking place in the finance industry. A relatively commonplace occurrence — credit card fraud — made me reconsider the long-term impact of financial technology outside the Western world. … read more

9.3 trillion reasons fintech could change the developing world

May 29 2015

Request an invitation to Next:Money, O’Reilly’s conference focused on the fundamental transformation taking place in the finance industry. A relatively commonplace occurrence — credit card fraud — made me reconsider the long-term impact of financial technology outside the Western world. … read more

Webcast - Using ICT (Information & Communications Technology) to Create a Sustainable Business
January 21, 2010
Sustainability is not a catch phrase or a flash-in-the pan endeavor; it is a guiding principle that drives a business's value creation. It ensures that an organization is able to sustain long-term economic opportunities, competitive differentiation...

"If you have to buy one information technology book this year, then let this be the one. With a wide and versatile appeal, The Sustainable Network can be enjoyed by one and all."
--George Williams, MBCS CITP, CEng MBCS CITP, British Computer Society

"I don’t do a lot of book reviews, but I did want to shine the light on a Sarah Sorensen’s insightful The Sustainable Network: The Accidental Answer for a Troubled Planet...Some of her ideas are real eye-openers whether you are a seasoned computer geek or not. "
--Sunill Setty, GeekWerks at DailyIndia

"...The Sustainable Network is a 'must' for any library strong in social issues and technology."
--James A. Cox, California Bookwatch: The Social Issues Shelf

"It’s a given these days that computer literacy is no longer just beneficial, it’s essential. Perhaps we should think of the global network in the same way. In this sense (whether or not you share Sorenson’s vision), The Sustainable Network is a solid read as a primer. You’ll walk away knowing a lot more about what we’re talking about when we talk about the network."
--Troy Kitch, View From the Dock

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small e-commerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
--Heather Clancy, ZDNet.com

"Overall, Sorensen offers the reader some convincing ideas as to how the network's worldwide reach can empower previously marginalized groups, further democracy, and even tackle climate change. In these economic times, the notion that we can cause change with tools we already possess is appealing."
--Kit O'Toole, Blogcritics.org