Sarah Sorensen

Sarah Sorensen

Sustainability expert, marketing consultant, author.

  • @sahsoc

Areas of Expertise:

  • sustainability
  • Internet
  • network
  • networking
  • CSR
  • green
  • ICT
  • security
  • consulting
  • writing
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

The Sustainable Network The Sustainable Network
by Sarah Sorensen
October 2009
Print: $29.99
Ebook: $23.99

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Sarah blogs at:


Top Open Source SDN Projects to Keep Your Eyes On

August 01 2012

Interest and momentum around OpenFlow and software defined networking (SDN) has certainly been accelerating. it's hard to predict what's going to happen next. But that won't stop us from trying! I spent the last few weeks checking in with some SDN pioneers to find out what's going on that's of… read more

What Are We Doing With All This Computing Power?

April 25 2012

When Apple released its earnings this week, they announced they sold 35.1 million iPhones in the quarter. Since introducing the iPad in 2010, they have sold 67 million devices. When you stop to think about it, those numbers are just mind boggling and begs the questions are we really using… read more

From the Trenches of RSA - Be Aware of Your Risks

March 02 2012

Awareness of the risks of the network is vital to keeping the information flowing through safe. So what are the attacks, and what can you do... read more

The Increasing Value of Diversity and Inclusion in a Connected Workplace

December 06 2011

To capitalize on ideas, solve problems, and make decisions that will drive success, businesses must ensure they have a workplace that contains, connects, and values a diverse set of thoughts, perspectives and experiences. An inclusive work environment can drive revenues, collaboration, innovation, productivity and customer preference read more

The IT Energy Challenge

September 12 2011

How do you balance 10 percent of the world's energy consumption with technology's potential to push the boundaries and redefine the world as we presently experience it? How do you balance 3 percent of the world's emissions with a promise to connect and support opportunities on a scale that will… read more

The Sustainable Cities Priority - Opportunity for Technology

June 20 2011

Cities are responsible for consuming 66% of the world's energy and producing 70% of the world's emissions; those cities that drive for the most sustainable investment decisions, by adopting solutions and technologies that significantly improve the efficiencies of their transportation, buildings and public services, will be able to best support… read more

Time to Revisit Telework

December 16 2010

There are so many benefits associated with telework, it's not surprising the Telework Act was signed last week. I guess the real question is why has it taken so long - why has adoption stalled? It's probably due to a combination of technical and culturual issues... read more

The growing criticality of taking on human rights issues in the connected marketplace

October 14 2010

We may be on the cusp of some big changes in the way businesses view human rights issues; many may start to take a leading role in increasing the visibility and urgency of critical human rights issues because they realize it is in their best interests and tied more directly… read more

Using Communications Technologies to Create a Sustainable Business

September 30 2010

Those businesses that are able to use information and communications technologies to tie their strategy to mega trends and identify growth opportunities as the result of evolving societal needs will be able to maintain long-term economic opportunities read more

Is there such a thing as a business that's not connected?

July 27 2010

When a business course asks 'what are e-organizations doing differently from businesses that are not using the Internet,' I am stumped. I can't think of any businesses that aren't connected in some way. E-organizations are no longer a 'segment' within the business population, rather they are representative of the way… read more

How ICT Can Improve the Environmental Performance of Educational Institutions

July 14 2010

I would like to talk about some of the ways in which schools are driving the use of technology to improve the environmental performance of their institutions... read more

Technology Trends Transforming Higher Education

June 18 2010

Higher education institutions find themselves having to rethink almost everything they do in today's highly-connected, highly competitive digital age to ensure they maintain their pivotal role of advancing the opportunities of individuals worldwide by providing a productive, efficient learning environment. read more

Benefits and Impediments to Health IT

June 02 2010

HealthIT can help broaden the reach of medical expertise and care to rural areas. It can support skill building and improve access to information and resources for medical professionals to better equip them to diagnose and treat those who walk through their clinic's door... read more

The Network Continues to Support Sustainability

May 26 2010

The use of ICT to tackle climate issues is growing in sophistication, as well as the methods for tracking and measuring their effectiveness... read more

The changing role of marketing in a consumer-driven world

May 04 2010

Marketing 2.0 is about companies engaging and addressing the needs and interests of the consumer or risk losing credibility and quickly becoming irrelevant. Marketing is less about generating one-to-many discussions, in the form of advertisements or press releases, and more about creating an ongoing dialogue with customers... read more

Protecting Children Online - Part II: Quick Tips

April 19 2010

Here is a list of things you can do to help protect your children online read more

Protecting Children Online - Part One

April 15 2010

We need to remove the idea that stuff online is "not real," or that it doesn't have consequences. We need to drill into them that they will be held accountable for what they do and say when they are online, just as they would be when they are at home… read more

Opinion - How the Role of the F.C.C. Impacts Internet Providers

April 07 2010

On April 6th, a federal appeals court ruled that the F.C.C. did not have the authority to regulate how Internet service providers manage their network. While potentially a win for Internet providers, it is now more important than ever for providers to be transparent in their actions to sustain customer… read more

Hard Drives Can Pose Risks to Sustainability

April 02 2010

Extending the use of computing devices is critical if we are to create more sustainable consumption. We can divert waste from landfill and reduce the energy it takes to extract materials and build new devices, if we can lengthen the life of the devices we already have or find new… read more

Online Dangers - Three Principles Every Parent Should Make Their Kids Follow

March 25 2010

One in five teenagers in the US have received an unwanted sexual solicitation online acorrding to the Crimes Against Children Research Center. The National Crime Prevention Council suggests that more than half of American teens are exposed to some sort of cyberbullying and the Kids Helpline found as many as… read more

F.C.C. Plans Have Potential to Accelerate the Roll Out of the Sustainable Network

March 15 2010

Tomorrow, the F.C.C. is putting forth to Congress a 10-year plan focused on developing high-speed Internet access as the dominant communications network. Up for debate includes a recommendation for a subsidy for Internet providers to wire rural parts of the... read more

Reflections on RSA - Security is Really a Control and Data Management Problem

March 04 2010

This week, I spent some time at RSA, an event where security vendors and professionals connect. As I have mentioned in past blogs, security is paramount to the sustainability of the network. If we are to leverage the network as... read more

Are Books Dead - What Happens When Too Much Information Isn't Enough?

February 24 2010

As we struggle to stay on top of everything that crosses our paths, are we missing opportunities to get more out of the information? Are we becoming too much of a "right now" society? Are we able to delve into an issue at length or stick with a topic that… read more

Super Bowl in the Digital Age

February 08 2010

Technology is playing a critical role in sports, both improving the experience and extending the life of any particular event. Fans can connect with their favorite teams through their online communities; they can play digital games as their favorite players and participate in Fantasy Football leagues with people from around… read more

Why is Simple Soooo Not Simple?

February 03 2010

A simple upgrade is ANYTHING but simple! The upgrade packet had been sitting on my desk for the last couple weeks and I decided it was time to commit. Little did I know what I was committing to! Like many a blind date, where you hold out hope for Mr.… read more

Obama's Year in Technology

January 26 2010

As President Obama prepares to deliver his state of the union, after a year in office, I thought I would take a quick look at what has been going on with the technology agenda. There have been firsts, a few downright scary incidents and some good progress as the government… read more

Google's Fall Out With China - Making a Stand for Free Speech

January 19 2010

Time and time again, China has tested the digital world, trying to stifle its free information flow and control the resources that are open to its people. There are a long list of methods China has employed to clamp down on access... read more

Social Media for Social Good - Observations on Haiti

January 14 2010

The network has been a key witness and participant in the event itself - within minutes, and I mean literally minutes, photos and news of the devastation were posted online. Simultaneously, calls for aid went out and philanthropic organizations began mobilizing the response. Again, within minutes, organizations were sending out… read more

A Box's Life

January 06 2010

I bet any parent can acknowledge that the wrapping paper and boxes the toys come in are often more exciting and inspire more imagination than the toys themselves. What kind of imagination can we apply to ensuring that boxes (and resources in general) are not overlooked for their usefulness? What… read more

'Twas the Holiday Season in the Digital Age

December 16 2009

'Twas a night during the holidays, when all through the house Everyone was connecting and using their mouse. The screens were alight and holding their stares, While holiday music from iTunes loudly blared. read more

Happy Birthday Internet!

December 10 2009

The Internet, as you probably know, turned 40 this month. I would like to take a moment and reflect on how far it has come since its infancy... read more

I Am Thankful for the Network

November 25 2009

I find myseslf feeling optimistic. Why? Because I know we have the capacity and tools to make more and more of these positive changes. We have the newtork. And the network can help everyone and everything it connects maximize their potential. read more

Pushing the Boundaries of the Sustainable Network

November 11 2009

As more and more of our activities are translated to the digitial world, we need to ask the question "Is the sustainable network unsustainable?" How do you balance 3+% of the world's emissions coming from a single industry with the potential to lessen environmental impacts of virtually every other industry? read more

The Network By the Numbers

November 05 2009

There are some interesting numbers that I've heard recently that I wanted to highlight to articulate the scale and scope of today's network... read more

How the Network is Helping Women Be 'Architects of Change'

October 28 2009

I attended the Womens Conference today and was inpired by the women and the change in the world today. It was not a surprise when Madeleine Albright pointed out that with all the new enabling technologies available to us today, the old paradigm of punching a time clock no longer… read more

10 Ways to Use the Network to Be More Sustainable

October 22 2009

We are currently in a pivotal point in our world's history - the choices we make today will impact future generations. We need to change our consumptive habits, adjust our resource dependencies and create more sustainable social, economic and political models. To do this, we will need the network, read more

Where Will The Next Nobel Prize Come From?

October 13 2009

I would like to take a moment to recognize this year's Nobel Prize winners in physics and highlight the role they played in advancing the sustainable network. The inventions of Americans Charles K. Kao, Willard S. Boyle and George E. Smith were instrumental in fueling the growth and utility of… read more

Can you really save the planet by using the Internet more?

October 06 2009

The network offers us a sustainable platform for change, but to use it to its full advantage we must understand it; we must understand how it works, how it's integral to our daily lives and how its potential can be tapped more effectively to tackle our toughest environmental, social, economic… read more

The Mobile Frontier - The Future of the Sustainable Network

September 30 2009

The mobile network has created unprecedented opportunity for the world. It truly is pervasive - spanning out across geographies and socio-economic boundaries to enable sustainable participation, growth and potential prosperity on a previously unimaginable scale. read more

Latest Installment in the Net Neutrality Debate

September 22 2009

Yesterday, the FCC proposed rules that would create more government control over the Internet and force Internet providers (including wireless) to treat all Web traffic equally. There could be unintended consequences... read more

Energy Revolution is Equal Parts ET and IT

September 15 2009

I had the privilege of hearing Thomas Friedman talk about his latest book, Hot, Flat and Crowded and how accelerated globalization is presenting us all with new challenges and opportunities that need to be met head on if we want to sustain our planet and way of life. Challenges and… read more

Taking Education into the Digital Information Age

September 01 2009

In this Digital Information Age, that way is constantly evolving, growing in scope, both in terms of possibilities and challenges. An education represents one of the foundational steps on that path, and as such it arguably plays the single largest role in preparing our children to participate in the global… read more

Sustaining Opportunities for Women

August 24 2009

Deep rooted attitudes and social norms persist that allow for the continued brutality, held in place, in large part, by impovrished conditions that provide very few posibilities for improvement (real or perceived). While awareness and pressures to create change are critical, real change will likely only come when there is… read more

Security Paramount to the Sustainability of the Network

August 18 2009

You have probably seen the headlines about the largest-ever identity theft scheme that was just broken up by federal officials. The crime ring hacked into the databases of some of the U.S.'s largest companies (7-Eleven, Heartland Payment Systems, Hannaford Brothers... read more

Health IT in the Healthcare Debate

August 12 2009

In the face of all the uncertainty around healthcare, one thing that is certain is technology (Health IT) is going to play a large role in the transformation and advancement of the every day health and wellness of individuals around the world. read more

Network is Busy Changing Business

August 05 2009

How fast can you respond to customer requests? How quickly can you bring a product to market - from concept to delivery? How effectively can you make changes based on new market environments or opportunities? The answers to those questions often depend on how well you are able to leverage… read more

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Webcast - Using ICT (Information & Communications Technology) to Create a Sustainable Business
January 21, 2010
Sustainability is not a catch phrase or a flash-in-the pan endeavor; it is a guiding principle that drives a business's value creation. It ensures that an organization is able to sustain long-term economic opportunities, competitive differentiation...

"If you have to buy one information technology book this year, then let this be the one. With a wide and versatile appeal, The Sustainable Network can be enjoyed by one and all."
--George Williams, MBCS CITP, CEng MBCS CITP, British Computer Society

"I don’t do a lot of book reviews, but I did want to shine the light on a Sarah Sorensen’s insightful The Sustainable Network: The Accidental Answer for a Troubled Planet...Some of her ideas are real eye-openers whether you are a seasoned computer geek or not. "
--Sunill Setty, GeekWerks at DailyIndia

"...The Sustainable Network is a 'must' for any library strong in social issues and technology."
--James A. Cox, California Bookwatch: The Social Issues Shelf

"It’s a given these days that computer literacy is no longer just beneficial, it’s essential. Perhaps we should think of the global network in the same way. In this sense (whether or not you share Sorenson’s vision), The Sustainable Network is a solid read as a primer. You’ll walk away knowing a lot more about what we’re talking about when we talk about the network."
--Troy Kitch, View From the Dock

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small e-commerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
--Heather Clancy, ZDNet.com

"Overall, Sorensen offers the reader some convincing ideas as to how the network's worldwide reach can empower previously marginalized groups, further democracy, and even tackle climate change. In these economic times, the notion that we can cause change with tools we already possess is appealing."
--Kit O'Toole, Blogcritics.org