Description:

Audience: Any professional or executive thinking of using social media in the workplace.

Full Video: Available on Safari Books Online

Social media such as blogs, microblogs (e.g. Twitter) and social networks blur the boundaries between company roles (who speaks for the company on a blog, Twitter or Facebook?) and the border between the company and the outside world.

The Social Web is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers. As digital natives--those who have grown up with the Internet--flood the workplace, your employees will expect to be part of the Social Web and they'll have a lot to contribute.

Big corporations are scratching their heads trying to figure out how to harness the benefits of increased employee participation and customer engagement while mitigating the risks.

This webcast will review guidelines for corporations considering how to responsibly integrate social media in the workplace. After delivering the framework, Joshua will open the webcast to a Q&A discussion.

Sponsored By: Forbes Media

Forbes Media encompasses Forbes and Forbes.com, the #1 business site on the Web that reaches 18.6 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 5.5 million readers. It also publishes ForbesLife and ForbesWoman magazines, in addition to licensee editions in China, Croatia, India, Israel, Japan, Korea, Poland, Romania, Russia and Turkey. Other Forbes Media Web sites are: ForbesTraveler.com; Investopedia.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com; and the Forbes.com Business and Finance Blog Network. Together with Forbes.com, these sites reach nearly 40 million business decision makers each month.

About Joshua-Michéle Ross

Josh has spent over 10 years consulting on digital business strategy.

His focus over the last four years has been on applying Web 2.0 principles to deliver competitive advantage (from new business model development to customer engagement and communication strategies). Mr. Ross has been a guest lecturer at Harvard University and has spoken at conferences related to technology and digital strategy around the world. Past clients include Washington Mutual, Accenture, Best Buy, Autodesk, and Polycom.

Joshua holds a degree with honors in Chinese Studies from the University of California, Santa Cruz.