Ash Maurya

Running Lean - How to vet new product ideas and save yourself time, money, and effort

Date: This event took place live on February 14 2012

Presented by: Ash Maurya

Duration: Approximately 60 minutes.

Cost: Free

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Committing yourself fully to a product idea or vision can easily consume months and more realistically years of your life. Of all your resources, there is none more valuable than time. In this webcast you will learn:

  • Better, faster ways for vetting new product ideas
  • Techniques so you don't waste time, money, and effort

This is the first in a three-part webcast series called The Lean Series. In this first event, we'll look at how people react when they are hit by good ideas out of the blue, when they least expect them. Many people ignore them, while entrepreneurs may act on them. But acting on ideas is not without a cost.

About Ash Maurya

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog, and which turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.