Stephan Spencer

Harnessing the Social Media Underground

Date: This event took place live on November 20 2014

Presented by: Stephan Spencer

Duration: Approximately 60 minutes.

Cost: Free

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Great social media execution is the new weapon in developing powerful authority links and ultimately top rankings, but most fail to deliver even close to the results. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. The big question Stephan Spencer has been looking at is NOT just how to create run-of-the-mill linkbait (useful content that will get blogger pick-up and ultimately reach escape-velocity), but how to create full-cycle campaigns to target backlinks from those who really matter, namely the influencers.

Of the three pillars of SEO (content, architecture, and links), it's the "link authority" pillar that's usually the weakest. If only it weren't so difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won't be able to earn the trust, authority and importance required to rank, and your optimization efforts will fall short.

Join us for an information-packed and action-oriented webinar to learn how to deploy a structured process via social media to target top authority links that ultimately deliver top results on search engines.

About Stephan Spencer

Stephan Spencer is author of Google Power Search co-author of The Art of SEO, and co-author of Social eCommerce, all published by O'Reilly.

Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario.

Stephan is the inventor of the pay-for-performance SEO technology platform GravityStream, now part of the Rio SEO toolset.

Stephan's recent SEO clients have included such retail giants as Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel.

Stephan is a Senior Contributor to Practical Ecommerce and to, and a columnist for Search Engine Land, Multichannel Merchant, and The Huffington Post. He's also been a contributor to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the American Marketing Association (AMA), Direct Marketing Association (DMA),, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His thousands of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, Sydney and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings,,,, and Google, I Suggest…

Stephan is on the board of Impact Network and on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.