Stephan Spencer

Stephan Spencer

SEO expert, author, columnist, professional speaker

  • @sspencer
  • + Stephan Spencer

Madison, Wisconsin

Areas of Expertise:

  • SEO / search engine optimization
  • ecommerce
  • search engine marketing
  • consulting
  • speaking
  • training

Stephan Spencer is author of Google Power Search published in July 2011 by O'Reilly, and co-author of The Art of SEO, now in its second edition (March 2012), also published by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.

Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since the 90's.

Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row -- in 2009 and again in 2010.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, re-branded as RIO SEO Website Optimizer.

He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe -- everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, Natural Search Blog, Business Blog Consulting, Changes For Good, and Google, I Suggest... He's also been a contributor for the following group blogs: Searchlight (part of the CNET Blog Network), Shop.org Blog, and MarketingProfs Daily Fix.

Stephan is on the board of Impact Network and on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

Social eCommerce Social eCommerce
by Stephan Spencer
June 2014

The Art of SEO The Art of SEO
by Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola
Second Edition March 2012
Print: $49.99
Ebook: $42.99

Google Power Search Google Power Search
by Stephan Spencer
July 2011
Print: $12.99
Ebook: $8.99

The Art of SEO The Art of SEO
by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Ebook: $35.99

Webcast: Getting Google to Love Your Website
December 03, 2013
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webcast that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Become an Expert Google Searcher in an Hour
November 14, 2013
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before — with laser-like accuracy and extreme efficiency.

Webcast: Secrets to Acquiring Links for Higher Google Rankings
January 15, 2013
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

Webcast: Become an Expert Google Searcher in an Hour
October 24, 2012
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.

Webcast: Getting Google to Love Your Website
November 08, 2012
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webcast that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Become an Expert Google Searcher in an Hour
September 28, 2011
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.

Webcast: Getting Google to Love Your Website
December 01, 2011
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webinar that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Meaningful SEO Metrics: Tracking and Measuring Your Way to Success
March 07, 2012
In this webcast, we'll explore the full range of useful SEO metrics and how to leverage them for SEO success.

"This book has it all--SEO tactics, history, and articles to back up their writing (which are great for forwarding via email), combined with how to create and execute an SEO program. It's the ultimate reference guide for any SEO."
--Jessica Bowman

"Search is becoming increasingly important for marketers to understand. Businesses that don't include organic search as a core component to their marketing efforts risk being left behind as their competitors and their customers move forward. This book covers a lot of ground--it's full of stats, advice, and tools to equip marketers in their organic search efforts."
--Vanessa Fox

"Presenting the inner mechanics of search engine optimization is a daunting task, and this book has accomplished it with flair. The book reveals the closely guarded secrets of optimizing websites in a straightforward, easy-to-understand format. If you ever wanted to unravel the mysteries of the most enigmatic discipline on the Internet, this is the book you want as your guide. This book is so comprehensive and well written, it just might put me out of a job."
--Christine Churchhill

"There is an art (and science) to search engine optimization. It's not always easy, it's not always obvious, and the results depend a lot on what the major search engines are tinkering with under their own hoods. Thankfully, there is a book like The Art of SEO to shine a light, give you some clues, and help you get ahead of your competitors."
--Mitch Joel

"Fantastic read! This is a must-read for anyone in our industry. This book is a veritable textbook, and almost certainly will become part of any curriculum on the subject."
--Jeff Quipp

"Finally, a guide to the perplexing world of SEO by some of its most accomplished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves."
--Howie Jacobson

"This must-have book by industry heavyweights is a milestone. The material is convincing and compelling. Most important of all, the ideas make powerful strategies for successfully marketing sites online."
--Disa Johnson

"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."
--Sara Holoubek

"Regardless of whether you're a beginner or an expert search marketer, The Art of SEO delivers! From keyword research and search analytics to SEO tools and more!"
--Ken Jurina

"There are no better guides through the world of SEO--the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."
--Will Critchlow

"The Art of SEO is an extraordinary book chock-full of the most current wisdom on the constantly changing world of search. This is the one resource you need to help you build a strong foundation for success with SEO."
--Dana Vanden Heuvel

"In The Art of SEO, these four industry leaders have left no stone unturned in their quest to deliver one of the ultimate resources on search engine optimization that has ever been published."
--Chris Winfield

"The disciplined and scientific practice of natural search engine optimization is critical to brand awareness and new customer acquisition. The Art of SEO has transformed what has historically been a misunderstood and mystical marketing strategy into an easy-to-comprehend, actionable guide to understanding and navigating the inner and outer workings of SEO."
--Seth Besmertnik

"The Art of SEO will delight and inform the next generation of skilled SEO practitioners. The author lineup is the search industry equivalent of the classic musical supergroup--think the Crosby, Stills, Nash, Young of search."
--David Szetela

"In The Art of SEO, Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola have taken on the daunting task of compiling a comprehensive, step-by-step walk-through of what it takes to rank well on search. They go well beyond the usual tactical aspects, addressing fundamental challenges like understanding user intent, integrating an SEO culture within your organization, properly measuring success, and managing an SEO project. This is a deep, deep dive into the world of organic optimization, and you couldn't ask for better guides than Spencer, Fishkin, Enge, and Stricchiola. Clear a place on your desk, because this is going to be your SEO bible."
--Gord Hotchkiss

"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry; highly recommended for anyone involved in online marketing."
--Ben Jesson

"Written by in-the-trenches practitioners, The Art of SEO is a well-written step-by-step guide providing sensible and practical advice on how to implement a successful SEO program. The authors have created a readable and straightforward guide filled with concise and easily adopted strategies and tactics any online business can use. I now have a great resource to recommend when people ask, 'Know any good books on SEO?'"
--Debra Mastaler

"The Art of SEO provides the nuts and bolts of SEO and beyond. This book gives you the tools you need to grok and apply a wide range of strategies immediately--giving you the plans to build, and to remodel when necessary--and it assists with hammering and painting, too. SEO is more than just keywords, copy, and layout. The authors deftly guide you through the constantly evolving search engine landscape, in all its aspects. Does SEO permeate throughout everything you publish online? It should. Make each page, each word, each link count. It doesn't matter whether your site is for lead generation, sales, or reputation building. Every web master or marketeer needs a copy of this book on the shelf--or a stack of them to distribute to their team."
--Kelly Goto

"More than just a 'how to do SEO' book, The Art of SEO gives even the uninitiated a sense of the overall search industry, its technological importance, and an insider's view of how to strategically leverage search for marketing success. That being said, this is not a fluffy marketing book--it's a practical, tactical manual that should be required reading for anyone responsible for their company's web reputation. I was particularly impressed at how the book helps readers think more about valuing and leveraging a wide range of business assets that companies have already invested in and probably don't even realize it--and how to fully empower these assets to drive engagement and ultimately revenue. There's a reason why SEO remains a top priority for today's most successful companies."
--Dana Todd

"The Art of SEO moves deftly from the search engine basics to the latest in cutting-edge tactics. The authors have distilled the breathtaking complexity of search ranking factors and SEO workflow into immediately usable information for practitioners. Until now, there has been no single definitive guide to recommend to newcomers in the field. Finally, it's here."
--Andrew Goodman