Stephan Spencer

Stephan Spencer

SEO expert, author, columnist, professional speaker

  • @sspencer
  • + Stephan Spencer

Santa Monica, California

Areas of Expertise:

  • SEO / search engine optimization
  • ecommerce
  • search engine marketing
  • consulting
  • speaking
  • training

Stephan Spencer is author of Google Power Search, co-author of The Art of SEO, and co-author of Social eCommerce, all published by O'Reilly.

Stephan is founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario.

Stephan is the inventor of Stephan is the inventor of the pay-for-performance SEO technology platform GravityStream, now part of the RIO SEO toolset.

Stephan's recent SEO clients have included such retail giants as Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel.

Stephan is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the American Marketing Association (AMA), Direct Marketing Association (DMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His thousands of speaking gigs have taken him around the globe -- everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, Natural Search Blog, Business Blog Consulting, Changes For Good, and Google, I Suggest... He's also been a contributor for the following group blogs: Searchlight (part of the CNET Blog Network), Shop.org Blog, and MarketingProfs Daily Fix.

Stephan is on the board of Impact Network and on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

Social eCommerce Social eCommerce
by Jem Matzan, Stephan Spencer
August 2014
Print: $39.99
Ebook: $31.99

The Art of SEO The Art of SEO
by Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola
Second Edition March 2012
Print: $49.99
Ebook: $42.99

Google Power Search Google Power Search
by Stephan Spencer
July 2011
Print: $12.99
Ebook: $8.99

The Art of SEO The Art of SEO
by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
OUT OF PRINT

Webcast: Getting Google to Love Your Website
December 03, 2013
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webcast that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Become an Expert Google Searcher in an Hour
November 14, 2013
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before — with laser-like accuracy and extreme efficiency.

Webcast: Secrets to Acquiring Links for Higher Google Rankings
January 15, 2013
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

Webcast: Become an Expert Google Searcher in an Hour
October 24, 2012
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.

Webcast: Getting Google to Love Your Website
November 08, 2012
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webcast that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Become an Expert Google Searcher in an Hour
September 28, 2011
Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.

Webcast: Getting Google to Love Your Website
December 01, 2011
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webinar that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know.

Webcast: Meaningful SEO Metrics: Tracking and Measuring Your Way to Success
March 07, 2012
In this webcast, we'll explore the full range of useful SEO metrics and how to leverage them for SEO success.

"Don't let the tidal wave of information swamp you. Learn the secrets of a search ninja from a master practitioner, and dominate your competition!"
--Tim Ash

"The definitive guide to learning how to use Google as a research tool. Stephan covers it all, and no matter how much you think you know about it now, you will learn how to do it even better using this book."
--Eric Enge

"Google makes finding information on any topic fast and easy, but not every situation for finding information is the same. Google Power Search will teach you the latest tricks and techniques for getting the most out of your research without getting lost in all the blue links. Learn powerful techniques compiled and explained by an author whose practical knowledge will ensure you get to the right answers quickly. This book is an essential resource for the student or professional who wants to add to their skills and be more efficient and productive."
--Jeremiah Andrick

"If you attend Stephen's talks, you will hear him drop bits and pieces of very valuable knowledge that can save you a ton of time when using Google. All of that knowledge is compiled into this book. It will take you from a novice Google user to an advanced Google user who can find his way around the web effectively."
--Khalid Saleh

"Stephan knows the ins-and-outs about Google like nobody's business."
--Danny Sullivan

"Google Power Search is exceptionally comprehensive--so much so that many Googlers will likely learn operators, tips, and tricks from it! But more than that, Stephan makes the material useful and applicable by providing real life use cases for professionals of all kinds."
--Rand Fishkin

"Google Power Search by Stephan Spencer takes the guess work out of finding thing on Google. You'll be so good at it that people will ask you to search for them! A must read for all Google users."
--John Chow

"I found at least two useful tips on every page of this short and sweet book. The market research chapter should be required reading for anyone who plans to spend any time or money on a new business."
--Howard Jacobson

"Everybody has access to Google. But not everybody has access to the mad Google skills Stephan Spencer has honed over the past dozen years. Read this book to find things faster and become more knowledgeable, hirable, promote-worthy and just plain interesting."
--Jim Sterne

"There are few SEOs in the industry who can match Stephan's depth of experience. Anything he writes, I read."
--Adam Audette

"If you are looking to unlock the power of the world's largest search engine, there is no easier and more robust way to learn how to do it, then this book."
--Seth Besmertnik

"I love geeking out with Google's immense capabilities. This is by far the most comprehensive resource I've seen on the subject."
--Will Critchlow

"How often do you get asked a question that is as simple to answer as hopping over to Google and doing search? Most people don't push Google much further beyond the search box. That's a tragedy. Thankfully, there are people like Stephan Spencer and a book like Google Power Search that will turn you from a searcher into a finder. Amaze your friends! Impress your peers!...and become your own digital version of Sherlock Holmes. Google Power Search makes it elementary, my Dear Watson."
--Mitch Joel

"The myth that most humans only make use of 10% of their brains has been busted. But Stephan Spencer's new book, Google Power Search, has confirmed that most humans only make use of 10% of Google's immense power to organize the world's information and make it universally accessible and useful. You will learn how to use Google to find documents people thought weren't public, complete a market research scavenger hunt, and even find people to link to you. This small book lives up to its big promise of being 'The Essential Guide to Finding Anything Online with Google'."
--Greg Jarboe

"After 10 years of using Google, and 10 years of working on Search, it turns out there are still things about searching on Google that I don't know! Let Google Power Search make you smarter, quickly."
--Avinash Kaushik

"Most people acknowledge that social media is not a fad. However, defining how social media can support your company's goals is the challenge. Social eCommerce gives you the foundation and then takes you deep into tactics where you develop an understanding to determine how to put the pieces together to produce results specific to your business."
--Toby Bloomberg

"I have worked with Stephan for many years and can wholeheartedly recommend him to be your guide as you navigate the quickly changing currents of social ecommerce. He understands how strategic vision is nothing without tactical execution and vice versa. This book gives you both viewpoints--equipping you with both the tools and the overall plan you need to succeed. Let me conclude my recommendation by repeating an inscription Jeremy Schoemaker once wrote to me in his book: "Just F*cking Read It!""
--Allan Dick

"The Internet is full of smart entrepreneurs. Few of them have Stephan Spencer's ability to identify and master a complex topic, and then clearly explain it to the rest of us. There is no digital marketer that sees more, understands more, and communicates it better."
--Kerry Murdock

"A phenomenal book that makes you want to jump and start a whole new way of marketing your business. Connecting your business and/or your passion with social media is a given, but not many people, even people in the social media world, know how to do it right. Stephan Spencer is a genius! He has the uncanny ability to see opportunities that are hidden, create a brilliant plan, and execute it on the highest level. This book a must read for anyone who is in the for-profit or not-for-profit space, a beginner or a long timer. Finally the answers and the proper guidance are here."
--Tamar Geller

"Social eCommerce is the definitive guide to growing your brand and your sales through social media. It's so much more just posting some dull status updates. The authors provide both the theory behind social media marketing, and the practice of delivering superior content and engaging with customers. A must-read if you are growing your business in the social media age."
--Neil Patel