Data Driven

Creating a Data Culture

Data Driven

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Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt.

You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century.

You’ll explore:

  • Data scientist skills—and why every company needs a Spock
  • How the benefits of giving company-wide access to data outweigh the costs
  • Why data-driven organizations use the scientific method to explore and solve data problems
  • Key questions to help you develop a research-specific process for tackling important issues
  • What to consider when assembling your data team
  • Developing processes to keep your data team (and company) engaged
  • Choosing technologies that are powerful, support teamwork, and easy to use and learn

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Hilary Mason

Hilary Mason

Hilary Mason is the lead scientist at bit.ly, where she is finding sense in vast data sets. She is a former computer science professor with a background in machine learning and data mining, has published numerous academic papers, and regularly releases code on her personal site, hilarymason.com. She has discovered two new species, loves to bake cookies, and asks way too many questions.

DJ Patil

DJ Patil

DJ is the "Data Scientist in Residence" at Greylock Partners. Previously he was the Chief Product Officer for Color and the Chief Scientist at the LinkedIn Corporation, leading the Analytics and Data Teams. Some of the products shipped include, People You May Know, Who's Viewed My Profile, Talent Match, Skills, and Career Explorer. He has held roles at Skype, PayPal, and eBay. As was a member of the faculty at the University of Maryland, he helped start a major research initiative on numerical weather prediction. As an AAAS Science & Technology Policy Fellow for the Department of Defense, Dr. Patil directed new efforts to leverage social network analysis and the melding of computational and social sciences to anticipate emerging threats to the US. He has also co-chaired a major review of US efforts to prevent bioweapons proliferation in Central Asia and co-founded the Iraqi Virtual Science Library (IVSL).