Sarah Milstein

Sarah Milstein

http://sarahmilstein.com

  • @SarahM

Areas of Expertise:

  • Web 2.0
  • Twitter
  • Micromessaging
  • consulting
  • speaking
  • training
  • writing
Sarah Milstein, a speaker/writer/consultant and co-chair of Web 2.0 Expo, is co-author of "The Twitter Book." Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring "Google: The Missing Manual." Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.

The Twitter Book The Twitter Book
by Sarah Milstein , Tim O'Reilly
Second Edition November 2011
Print: $19.99
Ebook: $15.99

Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time
by Abdur Chowdhury , Gregor Hochmuth , Ben Lorica , Roger Magoulas , Sarah Milstein , Tim O'Reilly
June 2009
Ebook: $99.00

The Twitter Book The Twitter Book
by Tim O'Reilly , Sarah Milstein
May 2009
Ebook: $15.99

Google: The Missing Manual Google: The Missing Manual
by Sarah Milstein , Rael Dornfest , J.D. Biersdorfer , Matthew MacDonald
Second Edition March 2006
Print: $24.99
Ebook: $19.99

Google: The Missing Manual Google: The Missing Manual
by Sarah Milstein , Rael Dornfest
May 2004
OUT OF PRINT

Recent Posts | All O'Reilly Posts

Sarah blogs at:


Think of it like a political campaign: Baratunde Thurston's book marketing

May 08 2012

Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview. read more

How Twitter helps a small bookstore thrive

November 28 2011

Learn how Omnivore Books, a cookbook store in San Francisco, uses Twitter to solidify relationships with customers and break through the publisher blockade. read more

Would I Attend My Own Conference?

March 24 2011

When you’re deciding whether to attend a conference, and you’re checking out the website, what do you consider? Most likely, you’ll look at the program, searching for names you know and session titles that describe compelling topics. If you’re like me—some of you are and some of you aren’t—you’ll also… read more

Hot Topics, Sharp Questions

February 28 2011

Bring your eyeballs! Over on the Web 2.0 Expo blog, Kaitlin Pike is posting one compelling piece after another. Brady and I, co-chairs for Web 2.0 Expo, did the easy part: we lined up speakers for the March show in SF. Now Kaitlin, community manager for Web 2.0 Expo, is… read more

Web 2.0 Expo Makes the Move to Midtown

August 11 2010

Our vision for Web 2.0 Expo NY looks like this: smart leaders, looking toward the future of the web, gather together in a lively venue to meet, exchange ideas, and get a serious dose of inspiration. You make connections, you learn a lot, you have fun. Here's what Expo NY… read more

What's the Secret to Submitting a Great Conference Proposal?

April 06 2010

You may know that we hold Web 2.0 Expo NY in the fall. But here's something that may surprise you: the drop-dead deadline for submitting a proposal is next Monday (April 12). In the past, we've extended the deadline a week, but we don't have time for that this year.… read more

What Would Jane Austen Have Twittered?

November 30 2009

After the recent Web 2.0 Expo NY--a sprawling, week-long conference and exhibition--I ducked into the Morgan Library to catch "A Woman's Wit: Jane Austen's Life and Legacy." A one-room show about an 18th century novelist seemed like the perfect antidote to a week of tech talk in the Death Star… read more

Web2Open: An Exciting Experiment

March 30 2009

As I've written here recently, we've got some amazing sessions scheduled for Web2Open--the free unconference hosted by Web 2.0 Expo in SF this week. One that I'm particularly excited about is a new experiment, "Practice Your Customer Pitch." We're bringing in five startups who will get two minutes each to… read more

Web2Open: Great Sessions, Recessionary Pricing

March 25 2009

Next week is Web 2.0 Expo in San Francisco, a four-day mind meld for programmers, practitioners and novitiates. The Expo is co-produced by O'Reilly and TechWeb, who, for the third year in a row, are devoting resources and a row of rooms to Web2Open--a free, two-day unconference that anyone can… read more

Twitter Drives Traffic, Sales: A Case Study

February 19 2009

Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually--but a nice number nonetheless, particularly in a dreary economy. Question is: are they the only ones?… read more

Everyone's New Favorite Question About Twitter

February 03 2009

For a while there, you couldn't surf a single drop of the web without smacking into the question, "How will Twitter make money?" Although that question remains unanswered, Internet interest has shifted. Today's favorite question about the micromessaging service is: "Has Twitter has gone mainstream?" Or, somewhat less optimistically, "Will… read more

Why Does Twitter's Business Model Matter to You?

November 24 2008

That's a real question, not a rhetorical one. In a Radar post I wrote last week about whether Twitter's user base was hitting a critical inflection point, the first comment was, "How does Twitter make money?" Although the post wasn't about Twitter's business model per se, a lot of the… read more

Twitter's Hockey Stick Moment?

November 18 2008

Over the weekend, TechCrunch postulated that with a frenzy of election-related activity, Twitter hit its hockey stick moment in late October. The theory goes that Twitter saw a 25 percent increase in U.S. visits from September to October and is thus about to experience the sort of explosive growth that… read more

Join Us for a Tweetup Tonight

November 06 2008

If I'm blogging it, is still a tweetup? Either way, we're hosting a little shin dig tonight (Thursday) to celebrate the release of our new report, "Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time." Join us from 6:30 - 8p at House of Shields, 39… read more

New Radar Report: Twitter and the Micro-Messaging Revolution

November 05 2008

It would be a stretch to say that Twitter helped Obama win the presidency. But there's no question that the messaging service played an important role in this year's elections. To wit: * Obama signed up early and has by far the most followers of anyone on Twitter. He and… read more

A Successful Experiment

April 24 2008

During Web2Open yesterday, we ran an experiment that turned out to be a big success. Because it felt like a model that could be extended and used by others--but it hasn't been blogged about widely--I'll explain here what we did. We started with the idea that we wanted to hold… read more

Web2Open: Announcing Speed Q&A

April 22 2008

Web2Open, a free unconference within Web 2.0 Expo, starts tomorrow, and we've got a new twist: after some really good speed-dating suggestions from you, we've been inspired to try speed Q&A. Here's how it's going to work: we'll have 50 minutes, five prominent people and five tables, one each for… read more

Small Business Hacks at Web2Open

April 10 2008

We've got a cool new development on the Web2Open front: Jen Bekman, Don MacAskill and Bryan Mason will be joining us for "Small Business Hacks," an open discussion moderated by Tony Stubblebine. Particularly neat is that each of them has worked on a Web 2.0 company with a different business… read more

Troll Whispering at Web2Open

March 28 2008

Earlier today, Teresa Nielsen Hayden posted the guidelines she uses for moderating the comments on BoingBoing. Of course, not everyone agrees with her take-no-prisoners approach, and her post has drawn some fire. But whether you're a fan (which I am, big time), there's no question that Teresa's advancing our collective… read more

Seeking Ideas for Conference Speed Dating

March 22 2008

Last week, I came across conference speed dating. I immediately fell in love with the idea and wanted to try it at Web2Open. But I'm not sure how to set it up. Seeing as the Open is a community-based event,... read more

Announcing Web2Open 2008

March 20 2008

Great news: On April 23 and 24, Web 2.0 Expo in San Francisco will host Web2Open, an unconference that anyone can participate in. To promote connections among attendees and complement the Expo sessions, this year's Open emphasizes discussion sessions over... read more

Web2Summit: Could Google Hit a $1T Market Cap?

October 20 2007

This afternoon's panel of four Google Alumni ended with an audience question: Was it insane to consider that Google might reach a $1 trillion market cap? (It's now at about $150 $200 billion.) Or might that actually happen? I thought,... read more

Web2Summit: Make Life More Like games

October 19 2007

Game designer Jane McGonigal’s session this morning had a thought-provoking twist: instead of thinking about how to make virtual reality more like real life, think about making real life more like games. Why? Because games, networked games specifically, work better... read more

Web2Summit: The Future of Printing

October 18 2007

Yesterday, we talked about HP’s new Web services for printing. Today, Vyomesh Joshi, the company’s Executive Vice President for Imaging and Printing, gave a tantalizing follow-up with his predictions for the future of printing. Photo printing, he said, provides a... read more

Web2Summit: The New Web, Gaining Quietly

October 18 2007

Google’s Jeff Huber gave a 10-minute talk today on widgets—apparently referred to as “gadgets” in Mountain View. His presentation, following Niall Kennedy’s on the same theme, wasn’t flashy, and even if you were in the room, you might have missed... read more

Web2Summit: eBay Services We'd Like to See

October 18 2007

Tim’s earlier post covered a lot of the highlights from his on- and off-stage conversations with eBay CEO Meg Whitman. But he didn’t touch on one of the most interesting themes of their interview: whether eBay/PayPal’s powerful knowledge about who... read more

Web2Summit: Google Health--Groundwork Needed?

October 18 2007

This afternoon, Marissa Mayer, Google’s Vice President for Search Products & User Experience, gave a brief, unsubstantial presentation on health information, which—no surprise—Google wants to help you find. They’re also interested in helping you store and access your own health... read more

Web2Summit: Booking Charter Flights from Your Browser

October 17 2007

Just when you thought you’d seen every last marketplace people could cook up to exploit the Web, along comes Virgin Charter. It doesn’t launch until February, but CEO Scott Duffy gave a brief, intriguing presentation this morning. Here’s the bullet... read more

Web2Summit: Better Printing from the Web (Way Better)

October 17 2007

Surprising factoid of the morning: Web pages comprise 48% of printouts on home printers; word processing documents run a distant second--the reverse of just a few years ago. HP shared this revelation during an unusually good sponsored session at the... read more

[Web2Summit] Booking Charter Flights from Your Browser

October 17 2007

Just when you thought you’d seen every last marketplace people could cook up to exploit the Web, along comes Virgin Charter. It doesn’t launch until February, but CEO Scott Duffy gave a brief, intriguing presentation this morning. Here’s the bullet... read more

[Web2Summit]Better Printing from the Web (Way Better)

October 17 2007

Surprising factoid of the morning: Web pages comprise 48% of printouts on home printers; word processing documents run a distant second--the reverse of just a few years ago. HP shared this revelation during an unusually good sponsored session at the... read more

Reducing Email Volume

August 27 2007

It's unfashionable to admit these days, but 14 years after getting my first account, I still like email. Of course, the volume is crushing, and so lately, I've been experimenting with email reduction. I'm getting good results with two key... read more

TOC Highlights

June 22 2007

TOC ended on Wednesday afternoon, and in addition to the sessions we’ve already blogged here, I wanted to note a few other highlights that I caught. In the Gadgetopia session, Bill Damon of Harvard Business School Press gave a handy... read more

TOC Day 2

June 20 2007

Things are bubbling along very nicely in San Jose, but I was taken aback this morning to realize that being program chair does not mean you can magically attend simultaneous sessions. Dreadful disappointment. On the other hand, I have reams... read more

TOC Day 1

June 19 2007

Today was the first day of Tools of Change. As with many O'Reilly conferences, we arranged the event so that this would be a day of tutorials--meaty, how-to sessions for publishers working on new technical challenges. I don't yet know... read more

Multi-constraint Search: Emerging

June 18 2007

Lately, I'm bumping into more and more projects that aim to automate and handle complex consumer web searches and transactions, like booking travel for a multi-leg overseas trip with lots of family members who have varying needs. (You could think... read more

Mulit-constraint Search: Emerging

June 17 2007

Lately, I'm bumping into more and more projects that aim to automate and handle complex consumer web searches and transactions, like booking travel for a multi-leg overseas trip with lots of family members who have varying needs. (You could think... read more

TOC Speakers in the News

May 29 2007

Tools of Change is a mere three weeks away, and Chris Anderson has just announced his new startup, BookTour.com, which he'll be presenting at TOC on June 19. A smart author and marketer, Chris has hit on an idea to... read more

TOC Conferece: Early Registration Deadline Extended

May 09 2007

As I blogged earlier this week, and as Tim has written in the past, we have a new conference for book publishers, Tools of Change, launching in June. The early registration deadline for the conference was yesterday, but we've gotten... read more

Early Registration for TOC Closes Tomorrow

May 07 2007

Tools of Change, O'Reilly's new conference for book publishers, debuts in San Jose, June 18 - 20. Early registration closes tomorrow. For TOC, we have a big goal: exploring and inspiring innovations in book publishing. It's no secret that technology... read more

Recent Posts | All O'Reilly Posts

Webcast: Web 2.0 Expo Preview
April 22, 2010
Web 2.0 Expo, co-produced by O'Reilly Media and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. In this webcast, we'll provide insight into the big themes...

Insider Tips for Submitting a Winning Proposal to Web2Expo
March 29, 2010
Back by Popular Demand! Web 2.0 Expo is one of the biggest tech conferences in SF and NY every year--making it a great show for exposure and conversation. Because it's an appealing event, we generally get at least 10 session proposals for each available...

Webcast: Twitter Power Tips
May 21, 2009
Full Video: Available on Safari Books Online At first blush, Twitter appears to be an easy and friendly medium. But don't be deceived: it's also powerful and complex, supporting a rich third-party ecosystem and tapping subtle human dynamics. In ...

Webcast - Advanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a Time
February 06, 2009
Twitter matters. This free, nimble, and powerful messaging service is fast becoming an essential part of every smart business's social media toolkit. If you're ready to go beyond dabbling with Twitter, join us for our new Advanced Twitter for Business...

Webcast: Twitter for Business
November 13, 2008
Twitter--the messaging service that lets you send instant, short updates to people around the world--is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and...

"All in all, The Twitter Book is filled with information on Twitter. It's a terrific resource. I highly recommend it to everyone, whether a serious user or a Twitter newbie. Then it's up to you to decide how much you want to be involved."
--Mark Bazrod, MLMUG.org

"No matter how well you think you understand Twitter, you should have The Twitter Book on your bookshelf. It opens your eyes to new information and is a handy reference book for things you already know. Every Twitter account should come with a copy of The Twitter Book!"
--Jodi Webb, San Francisco Book Review

"The book will appeal to anyone who has never used Twitter whilst still satisfying the long-time experienced or business user."
--Mark Greentree

"Whether you're new to Twitter or have been using it for a while, you will definitely find useful information to help you streamline what you're doing and increase your reach. The book is very easy to follow even for those of use who are not technical gurus. The book walks you through Twitter from the very basic new user to a more advanced business user. You need this resource!"
--Confessions of an Overworked Mom, Blogcritics

"...one of the best instructional paperbacks on the market to get you up and running... They are patient, friendly, witty and utterly knowledgeable. You’ll be tweeting and retweeting in no time."
--Tim Boxer, 15 Minutes Magazine

"It's easy to understand, provides lots of examples, and clears up the jargon which surrounds twitter. If you're a late adopter, unsure of web 2.0 technology, this book is for you."
--Tim Lepczyk, Digital Dunes

"If you're interested in social networking for personal, blog or business use, I highly recommend this book. If you just want to understand the Tweeting hype, I highly recommend this book. And if you want to know how those blasted hashtags come into play, I definitely recommend this book. :)"
--Amanda Howell, Fiery-Reviews

"...appropriate for those you're trying to convince that Twitter is all the rage. The book reads like a beginner's how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways."
--Jennifer Van Grove, Mashable.com

"O'Reilly's practical, easy-to-follow, user-friendly guide, filled with colorful, informative insets makes a novice user into an expert within a short period. Or as Tony Hsieh, CEO, Zappos writes, "...O'Reilly has put together a great, comprehensive primer. If you're ready to dive into the world of Twitter, I highly recommend this book!" And so do I."
--Gail Welborn, Seattle Examiner

"Brilliant! Buy it! You'll use it immediately. It’s is an absolute corker, as we say here in these southern parts, meaning that it’s the dogs (Londoners will know what I mean). You could also take it to mean that you would be a mug (or ‘muggins’) to not pick up a copy. You will learn something immediately from it, just by flicking through its pages while you are waiting at the checkout..."
--Lee Hopkins, Better Communication Results

"...if you are looking for a brief fiction break, or need a new handbook for your maximizing your Twitter tweets, definitely check this book out! "
--GMR, Satisfaction for Insatiable Readers

"Suffice to say that any detail you need to know is available in this handy, easy to use reference...I’d recommend this book to anyone hesitant to try Twitter because it seems overwhelming and current “tweeps” who would like to pick up some tips from the pros. "
--Miriam Salpeter, Keppie Careers

"Pick up a copy if have not already. "
--Bill Ives, Portals and KM

"Every question you might have about what Twitter is and how to use it has been answered in O’Reilly press’ timely new The Twitter Book."
--Jonathon Howard, Sacramento Book Review

"The best things about the book are the practical suggestions and recommendations regarding its use, for personal pleasure and communications with friends and family, and for learning how to make new friends and contacts...Overall, this was a surprisingly enjoyable reading activity."
--John Suda, iTunes

"It may not be written in 140-character chunks, but it is easy reading and manages to pack in all kinds of information of interest to Twitter virgins and aficionados alike. "
--Tom Simonite, New Scientist Magazine, issue 2718

"The book itself was great, and more than up to the high standards I expect from an O’Reilly book. It does an excellent job of detailing what Twitter is...Overall this was a great read and reading it on the iPhone turned out to be better than I had expected and would read more books this way. If you’re looking to learn more about Twitter I highly recommend, and if you have an iPhone you might want to give the app version a try too."
--Joe, joedag32

"The book is well-written and an easy read, and you'll likely find that it takes just a couple of hours to go cover to cover...a very worthwhile read, even for casual Twitterers. If you've been tweeting for awhile and scoff at the idea of a whole book being devoted to Twitter, then you are exactly the type of person to benefit the most by reading it."
--Dan Watts, GigaMegaBlog

"Thank heavens for The Twitter Book by founder and CEO of O'Reilly Media, Inc., Tim O'Reilly and Sarah Milstein, writer and founder of the Tools of Change for Publishing conference (TOC). It's the ultimate guide to tweeting like a pro."
--Liza Peiffer, Marketing Conversation

"There's a good helping of business-specific advice -- that is, how to make Twitter an asset to your business rather than a way of embarrassing yourself in a venue that is both lightning-fast and unforgiving of boneheaded behavior -- for those looking for the monetary angle. "
--Angela Gunn, Betanews