Matthew Russell

Matthew Russell

Author of Mining the Social Web

  • @ptwobrussell
  • + Matthew Russell

Franklin, Tennessee

Areas of Expertise:

  • Computer Science
  • Machine Learning
  • Social Web
  • User Experience
  • Product Architecture
  • consulting
  • speaking
  • programming
  • training
  • writing

Matthew Russell (@ptwobrussell) is Chief Technology Officer at Digital Reasoning, Principal at Zaffra, and author of several books on technology including Mining the Social Web (O'Reilly, 2013), now in its second edition. He is passionate about open source software development, data mining, and creating technology to amplify human intelligence. Matthew studied computer science and jumped out of airplanes at the United States Air Force Academy. When not solving hard problems, he enjoys practicing Bikram Hot Yoga, CrossFitting and participating in triathlons.

Mining the Social Web Mining the Social Web
by Matthew Russell
Second Edition October 2013
Print: $44.99
Ebook: $37.99

PayPal APIs: Up and Running PayPal APIs: Up and Running
by Matthew Russell
Second Edition April 2012
Print: $29.99
Ebook: $25.99

21 Recipes for Mining Twitter 21 Recipes for Mining Twitter
by Matthew Russell
February 2011
Print: $29.99
Ebook: $16.99

Mining the Social Web Mining the Social Web
by Matthew Russell
February 2011
OUT OF PRINT

Dojo: The Definitive Guide Dojo: The Definitive Guide
by Matthew Russell
June 2008
Print: $39.99
Ebook: $31.99

Dojo Fundamentals: Creating Object-Oriented Widgets Dojo Fundamentals: Creating Object-Oriented Widgets
by Matthew Russell
October 2007
Ebook: $9.99

Unleashing Twitter Data for Fun and Insight Unleashing Twitter Data for Fun and Insight
by Matthew Russell
March 2011
OUT OF PRINT

Matthew Russell on Mining the Social Web Matthew Russell on Mining the Social Web
by Matthew Russell
January 2011
OUT OF PRINT

Recent Posts | All O'Reilly Posts

Matthew blogs at:



Exploring Twitter Influence with Jaccard Similarity and Python

November 22 2013

Let’s examine the followers of some popular Twitter usersby asking the (Freakonomics-inspired) question,What do Tim O’Reilly, Lady Gaga, and Marissa Mayer all have in common?Although it may initially seem like an obnoxious question to ask, some of the answers may … read more

Twitter’s Most Fundamental Value

November 12 2013

We can now gather from Twitter’s IPO that it’s fundamentally postured as an advertising company, but its real value isn’t in advertising. Twitter’s most fundamental value rests squarely within data analytics. However, just because Twittercouldmake a lot of money in … read more

Investigating the Twitter Interest Graph

October 14 2013

Tomorrow, I’ll be presenting a short webcast entitledWhy Twitter Is All the Rage: A Data Miner’s Perspectivethat is loosely adapted from material that appears early inMining the Social Web (2nd Ed). Given that the webcast is almost here, I wanted … read more

Computing Twitter Influence, Part 2

October 10 2013

Inthe previous post of this series, we aspired to compute the influence of a Twitter account and explored some relevant variables to arriving at a base metric. This post continues the conversation by presenting some sample code for making “reliable” … read more

Computing Twitter Influence, Part 1: Arriving at a Base Metric

September 25 2013

This post introduces a series that explores the problem of approximating a Twitter account’s influence.With the ubiquity of social media and its effects on everything from how we shop to how we vote at the polls, it’s critical that we … read more

Mining One Million Tweets About #Syria

September 11 2013

I’ve been filtering Twitter’s firehose for tweets about “#Syria” for about the past week in order to accumulate a sizable volume of data about an important current event. As of Friday, I noticed that the tally has surpassed one million … read more

Opening up the mobile wallet

October 19 2010

Three executives from companies immersed in the mobile payment space (PayPal, Eventbrite and iConcessionStand) weigh in on the current and near-term state of mobile commerce. read more

Open source cuts microlending complexity

September 21 2010

Creating financial software for the developing world is tricky business. Variations between countries -- and between the banks within those countries -- make proprietary solutions unsustainable without massive investment. The Mifos Initiative has gone a different route: manage an open source project that lets banks customize software to meet their… read more

Life360 Is Getting Its Shindig On

February 09 2009

My consulting firm, Zaffra, has the pleasure of working alongside of a really interesting startup based out of Berkeley called Life360. One of their bylines is "taking care of your family's what-ifs" but instead of just developing yet another web... read more

Recent Posts | All O'Reilly Posts

Webcast: Data Science Experiments with Twitter and IPython Notebook
December 13, 2013
After attending this mini-workshop, you'll be able to run your own data science experiments with Twitter's API and IPython Notebook! Besides learning the fundamentals of how to use IPython Notebook, you'll learn how to do the following kinds of things...

Webcast: Why Twitter Is All the Rage: A Data Miner's Perspective
October 15, 2013
In order to be successful, technology must amplify a meaningful aspect of our human experience, and Twitter’s success largely has been dependent on its ability to do this quite well. Although you could describe Twitter as just a “free, high-speed...

"A worthy upgrade to the first edition, this time not PHP but enumerated in Python. Does a good job of plotting & describing PayPal's increasingly byzantine "workflows" to bop payments back and forth."
--Leo M

"If you are trying to figure out where you or your business fits into Twitter, Mining Twitter is a must have book for you! "
--Lisa Martin, Lisa Reviews

"It’s a slam dunk for Python programmers. "
--Bill Day, BillDay.com

"It is an incredible companion to get you moving in pulling data, trends or just about anything from Twitter."
--Chris Miller, TheSocialNetworker

"Invaluable custom apps, or at least a good solid start in doing so."
--Dr. Tami Brady, TCM Reviews

"I got out of my comfort zone and learned several things from this book, so I recommend it to all readers who need to improve their understanding of data."
--Jeremy Schultz, Designorati

"This fast-paced and rich handbook jumps right into the fray and provides an immediate and useful exercise in accessing the Twitter API using python and doing a very quick visualization of trending subjects. I was hooked and greedily and immediately consumed a few more of his lessons. "
--Shawn Day, randomosity

"Kudos to the organization of the book, with chapter 'encapsulation', allowing for each chapter to be read independently, for each social web network. The e-book is enjoyable because it has a lot of hyperlinks, which is quite convenient..."
--Doron Katz, DoronKatz.com

"Readers often expect an advanced level of technical description and thoroughness from O’Reilly, and Dojo: The Definitive Guide meets this description."
--Kyle Jones, The Tech Static

"Any computer library strong in web development will find Dojo: The Definitive Guide an excellent introduction which covers all 1.x versions and offers plenty of examples and tested code sets. From customizing Dojo to overseeing developers using Dojo in larger settings, this offers the programmer/manager a set of keys to working efficiently with Dojo to produce superior layouts and web applications."
--James A. Cox, The Midwest Book Review - California Bookwatch

"Not only has Matthew done an outstanding job documenting and explaining the Dojo Toolkit in great and understandable detail in this book, he's made the Dojo toolkit better through his authoring process by asking hard questions when things did not work the way they should. His suggestions have improved Dojo, and this book lives up to its billing as the Definitive Guide for Dojo."
--Dylan Schiemann, CEO of SitePen, and Co-founder, Dojo Toolkit