Rich Shupe is the founder and president of FMA--a full-service multimedia development company and training facility in New York City. Rich teaches a variety of digital technologies in academic and commercial environments, and has frequently lectured on these topics at Flash on the Beach, Flashbelt, Flash on Tap, FlashForward, Macworld, and other national and international events. He is a faculty member of New York's School of Visual Arts' MFA Computer Art Department. Rich is also the author or coauthor of multiple books, including Learning ActionScript 3.0 (O'Reilly), The ActionScript 3.0 Quick Reference Guide (O'Reilly), Flash CS3 Professional Video Training Book (Peachpit Press), CS3 Web and Design Workflow Guides (Adobe). He also presents video training on Flash and other topics for Lynda.com.
"This book contains everything a flash designer or beginner flash developer will have to learn to easily create full ActionScript 3.0 projects. This will sound silly but for me the best part of this book was the full color print. I loved it, it was like reading a book about graphic design. "
--Kuba Gaj, massiveProCreationBlog
"Hands down the best Flash book we have seen to date. The full-color illustrations, along with the clear descriptive text, makes this book a winner, and worthy of displaying the Adobe Developer Library logo. Recommended for those at any level of Flash expertise."
--Michael L. Kleper, The Kleper Report on Digital Publishing
"This is one program that just screams manual required to do anything in and Learning Flash CS4 Professional is just the in depth and basic knowledge filled book to meet that need. If you own or work with Flash CS4 this is just the kind of book you need not only as a first time manual and guide but as a great reference to keep handy for those questions and problems in Flash that crop up all the time.
I highly recommend Learning Flash CS4 Professional by Rich Shupe as a great manual for Flash CS4 to really help you understand and use animations in your website."
--Jeff Gedgaud, Associated Content
"This fabulous account is the road to success no matter what your background is. ActionScript 3.0 Quick Reference Guide carries an invaluable content and provides with excellent knowledge on object-oriented programming concepts, ActionScript 3.0 features and player enhancements, workflow differences between ActionScript 2.0 and 3.0, and many more..."
--Nadia Russ, Wonderpedia
"Learning ActionScript 3.0 is a perfect place to start uncovering the power of Flash CS3, and you will be amazed at how much you will learn in 350 pages (plus Index). It is the discovery of a solid programming language that is ever-changing and cutting edge. This is, overall in my opinion, the very best book in which to discover it."
--Mark Repp, COMP Communicator - Computer Operators of Marysville and Port Huron
"No matter what your background, the pages that follow will provide you with some excellent knowledge, insight, and even a little bit of wisdom in the realm of Flash and ActionScript. Happy learning!"
--Branden Hall, from the Foreword
"In all this is a very accessible read which explains concepts well and provides step by step examples and downloadable source files. With this book as a reference any Flash programmer can happily advance their skills to work with ActionScript 3 and if you have had no experience of ActionScript then this is also a good place to start."
--Flash Oxford User Group, Flash Oxford Review
"Any computer library strong in web development titles in general and ActionScript in particular will want the beginner's guide to Flash, Learning ActionScript 3.0. It's an excellent introduction which also lends well to classroom use and assignment... ActionScript learners will find it an essential - and surprisingly easy - reference."
--James A. Cox, The Midwest Book Review
"While targeted more at beginners, Learning ActionScript 3.0 serves as an excellent reference to some of the most common tasks ActionScript developers encounter daily. The transition from the very basics of Flash programming to more advanced topics is gentle, but engaging. The full color pages throughout this book separate it from everything else on the shelf, and OReilly couldnt have chosen a better topic than Flash to enhance with this wonderful addition."
--Josh Tynjala, Zeus Labs