Ben Lorica

Ben Lorica

Ben Lorica is the Chief Data Scientist and Director of Content Strategy for Data at O'Reilly Media, Inc.. He has applied Business Intelligence, Data Mining, Machine Learning and Statistical Analysis in a variety of settings including Direct Marketing, Consumer and Market Research, Targeted Advertising, Text Mining, and Financial Engineering. His background includes stints with an investment management company, internet startups, and financial services.

Where 2.0: The State of the Geospatial Web Where 2.0: The State of the Geospatial Web
by Brady Forrest, Ben Lorica, Roger Magoulas, Andrew Turner
June 2009
Ebook: $399.00

Virtual Worlds: A Business Guide Virtual Worlds: A Business Guide
by Ben Lorica, Roger Magoulas
June 2009
Ebook: $249.00 Ebook: $249.00

Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time
by Abdur Chowdhury, Gregor Hochmuth, Ben Lorica, Roger Magoulas, Sarah Milstein, Tim O'Reilly
June 2009
Ebook: $99.00

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Which Social Gaming companies are Hiring

July 29 2010

Disney's announced purchase of Mountain View gaming startup Playdom, follows on the heels of EA's purchase of London-based Playfish last November. Based on active users Zynga remains by far the biggest online social gaming company, but what other independent companies are growing? To see which companies are expanding, I used… read more

Actually, half of all iPad Books are Fiction

May 05 2010

Suggestions to my previous post inspired me to normalize our metadata1 for titles available through the U.S. iBooks app. A comment prompted me to rollup iBooks publishers into publishing conglomerates2: Comments from other readers gave me the idea to map the 100+ iBooks categories to the more familiar BISAC categories.… read more

A few weeks in, a third of iPad Books are Fiction

April 29 2010

Measured in terms of number of titles, half of the over 46,000 (paid and free) books available through the iBooks app are from 6 categories1. Fiction & Literature alone account for close to a third of all available iBooks titles: The current set of titles is indicative of the publishers… read more

Cookbooks: The highest priced iPad book category

April 21 2010

Just like the iTunes app store, the iBooks app on the iPad spotlights the Top Paid (and Top Free) books within each category. Here are some charts that compare the average price (by rank)1 across the major categories. The average price of the Top 50 titles across the major categories… read more

Games & Entertaiment account for half of all iPad apps

April 09 2010

98% of apps in the U.S. iTunes app store label themselves as "iPad compatible", but most were written for iPhones or iPods. One week into its launch there are about 2,300 apps that run only on iPads. Measured in terms of number of unique apps, Games and Entertainment account for… read more

Long Tail iTunes Book Apps Are More Expensive

February 22 2010

In an earlier post, I examined the average price of the Top 100 PAID apps and noted that the relationship between price and popularity was somewhat dependent on the category. But in the Book category, I concluded that the Top 10 PAID apps were on average cheaper than those ranked… read more

The Most Efficient iPhone Developers

February 11 2010

Last week marked the first time the U.S. iTunes store had over 150,000 apps available. Close to 31,000 different developers (or "sellers") were responsible for those apps, with many offering one to five apps, while a few offered over a hundred different apps. Which developers consistently produce top-selling apps? I… read more

Apps Per Seller Across the US iTunes Categories

December 14 2009

Measured in terms of number of unique apps, the Top 5 categories in the U.S. app store have been Games, Books, Entertainment, Travel and Utilities. But comparing categories in terms of number of apps doesn't capture the challenge of developing applications in different categories. As I noted in an earlier… read more

Games Top the Charts in the iPhone and Android App Markets

November 03 2009

While it might be true that the number of Book apps is growing at a faster rate, Games continue to dominate the list of popular U.S. iTunes Apps. Games accounted for about a fifth of all iTunes apps over the past week†, but the category continued to have a disproportionate… read more

Twitter Users Most Followed by the Web 2.0 Summit Crowd - O'Reilly ...

October 28 2009

I took the set of users† who posted tweets containing the hashtag #w2s and determined who those users followed. Unlike the list of the most followed users in all of Twitter, the list isn't dominated by celebrities... read more

The iPhone as a Gaming Platform: Share of Top Apps By Category

October 08 2009

As a follow-up to my recent post on the Top Grossing Apps list on iTunes, I examined three lists highlighted in the app store: the Top Paid, Top Free, and Top Grossing Apps. Believing that many users scan these lists, developers covet a spot on any of these Top 100… read more

The Price of The Top Grossing iTunes Apps

October 06 2009

In response to developer complaints that more expensive apps were getting buried at the bottom of popularity rankings, Apple recently introduced a separate ranking based on revenue. (The Top 100 Paid apps ranks apps are based on number of downloads.) In this post, I'll validate that compared to downloads, the… read more

The Most Popular iTunes Apps Aren't Always The Cheapest

August 27 2009

While the most popular aren't always the cheapest, on average, the Top 10 Paid apps† tend to be cheaper than less popular ones (those ranked 45 to 55 or 91 to 100): The situation varies across categories and in this post I'll briefly examine a few of the larger ones.… read more

The iTunes App Store Rolls with the Travel Season

August 10 2009

Sometime last week, the iTunes app store passed 70,000 unique apps (70K apps have appeared in the app store since it launched). One of the fastest-growing categories in the U.S. iTunes app store has been Travel, displacing Education to move into the top 5 largest categories. Welcome to summer vacation!… read more

iTunes App Store Incubation Period Increases In Most Categories

July 31 2009

Over the last few weeks, media coverage of the iTunes app store often touches on concerns about Apple's approval process. Some apps drew enough complaints that Apple pulled them off the app store. With thousands of developers wanting to launch apps and Apple unable to come up with a more… read more

News Providers are Embracing the iPhone

July 16 2009

To mark another iPhone milestone (1.5 billion app downloads in a year), I checked our iTunes app store data warehouse. I was expecting the Books category to continue to register the fastest-growth but was instead greeted by an explosion in News (and to a lesser extent, Navigation) apps. News content… read more

2 Years Later, the Facebook App Platform is Still Thriving

May 13 2009

In a few weeks, the Facebook application platform will mark its second anniversary. While it garnered lots of press coverage in the months after it launched, the arrival of the iTunes app store shifted attention away from Facebook's vibrant ecosystem. The media glow is understandable: among other things, the younger… read more

The iTunes App Store and One-hit Wonders

May 01 2009

Thousands of sellers created the 40,000 apps that have appeared in the U.S. iTunes app store. Measured in terms of apps per seller, developer and vendor engagement has gotten stronger over time: The above average (mean) is somewhat misleading: 52% of sellers have produced just one app, and 80% have… read more

Waiting for the Billionth Download

April 16 2009

Over the next week, the iTunes App Store is set to record its billionth download, an impressive milestone given that it launched less than a year ago. Granted the actual usage of most apps is spotty. To mark the event, I'm updating a few charts that I produced for previous… read more

Facebook is Growing Fast in Asia, Europe, and the Middle East

March 05 2009

With Facebook recently passing 175 million users, I decided to update my analysis of its user base. The weekly growth in number of users has remained steady, with the last 5 weeks being exceptionally strong: Facebook added over 25 million users since early February. The share of U.S. users inched… read more

The Fastest-Growing Category in the iTunes App Store: Books

March 03 2009

At least as measured in terms of number of unique applications, Books have grown the fastest over the last 12 weeks. (Data for this post limited to apps on the U.S. iTunes store through 3/1/2009.) Granted releasing an e-book for the iPhone is a lot easier than writing a gaming… read more

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