Shelly D. Farnham is the co-founder and social architect at Waggle Labs, which develops innovative social applications. Shelly received her Ph.D in social psychology at the University of Washington and performed research and advanced prototyping for seven years at Microsoft Research, focusing on social networking, mobile social coordinate, and personal analytics. In 2005 she left to consult with startups and teach the social web at the University of Washington before co-founding Waggle labs in 2007.
"The report is backed by solid research and numbers. While the social media landscape is changing, some things will not. The research will guide you to make more informed decisions on the approach of your application based on past failures and success...A quick read and information that not all of your competitors may be aware of, this is a report ready and willing to put wieght and meaning behind those inevitable FB converstations that clients raise."
--Halifax Adobe User Group, Halifax Adobe User Group