Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
"...I recommend this book for those who have an interest in knowing more on social media because social media is not a one- sided conversation; it is about staying engage with the community. "
--Tammy Barbee, Webmaster Tool Center
"Overall, The Social Media Marketing Book serves as an overview of major social marketing sites and services, and provides a basic education for those looking to enter this new world. Think of Zarrella's text as a companion to the tome The New Community Rules both would vastly help someone considering online promotion techniques. Perhaps nothing sums up social marketing rules better than Zarrella's words: "remember that the best promotion doesn't come from you, but from your fans." "
--Kit O'Toole, Blogcritics.org
"In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start."
--Armando Roggio, Practical eCommerce
"New and experienced marketers alike are sure to gain some bits of new knowledge, and this book can be used as a reference manual in approaching new social networks for the first time."
--Brian Wallace, NowSourcing
"Get this book, read it, read it again, keep it by your side and grow rich in your pajamas, working online at home, having fun and making friends even if youre the marketing head of a Fortune 500 company."
--Lois Geller, Lois Gellers Marketing Life
"Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book. "
--Steve Cunningham, Mashable.com
"Why This Book Rocks: First of all, Tamar can write. The writer in me really appreciates that. Second, she doesnt talk down to her audience. Yes, its a primer but Tamar gives intelligent and actionable advice that will help a business understand the what, the why, and the how of their social strategy. Oh, and the case studies (Tyson Foods, Home Depot, Carminito Argentinean Steakhouse) are great."
--Ann Handley, American Express OPEN Forum
"I've read many books on social media...But for me, Tamars book stands out as a very thorough step by step easy guide to the thinking and planning that goes behind social media marketing all the way through to the best practices of implementation (and, of course, where it make sense for you to engage in communities and how to do it the right way)...I highly recommend Tamar Weinbergs book. For me, it joins the ranks of the best social media marketing books available. "
--Deirdre Breakenridge, DeirdreBreakenridge.com
"I liked the structure of the book. Since social media is such a broad and new term, it is important to have rigor when talking about its different facets, and Tamar did that well. "
--Daniel Scocco, DailyBlogTips
"Finally 'The' book on social media...probably the single most important book to read this year if you are involved in marketing your organization or cause on the web. Practical, readable and accessible to those just getting starting out in this area, The New Community Rules is sure to become the social media "bible". "
--Angus Parker, WiserEarth
"If you want to learn how to maximize your use of (and maybe return on investment in) social media you should read New Community."
"...The New Community Rules: Marketing on the Social Web, is an enthusiast's dream...If you're going to read only one book about Social Media Marketing, or willing to put yourself out on a limb to suggest one for your marketing team, I can say in all confidence, choose The New Community Rules: Marketing on the Social Web. "
--Debbie Hemley, Conversational Marketing in the Age of Social Media
"This book is well written and comprehensive with a very conversational manner, making the exploration of topics such as blogging/micro-blogging, reputation management, and rich media digestible. Tamar gives you a good foundation in terms of providing a background on social media before she dives into the key element which often get missed in the rush to get into social media: goal setting...I highly recommend this book. "
--Andi Fisher, Your Online Go To Gal
"...a required resource for all new marketers...Tamar explores and analyzes all the important aspects of social media, and clearly explains how to best take advantage of the new medium."
--Samir Balwani, SamirBalwani.com
"...if you want to know about social marketing online and you want to know it now, this is the book for you..."
--Jon Hume, Jon Humes posterous
"The book is most valuable for its extensive coverage of all the social media."
--Allen Stenger, SPUG Nuggets, September 2009 Issue
"While I'm still not sure that iPhone is the ideal platform for reading every book, it was certainly the perfect device for pool-side reading. Given the subject matter of The New Community Rules, Tamar has included extensive web links to additional resources - which is probably the coolest reason to read it on a web-enabled device like an iPhone."
--Dallas Marks, My Life With Business Objects
"The New Community Rules is an excellent, well-researched compendium of sites and strategies to provide a full understanding of social networking."
--Helen Gallagher, Blogcritics.org
"If you read just one book this season about the hot-hot-hot topic of social media, make sure its Tamar Weinbergs The New Community Rules: Marketing on the Social Web. If you are trying to get your arms around social media and how you or your business can participate, this book is a superb overview. "
--Anita Campbell, Small Business Trends