Dan Zarrella

Dan Zarrella

Social Media and Viral Marketing Scientist

  • @danzarrella

South Boston, Massachusetts

Areas of Expertise:

  • social media
  • viral marketing
  • social media marketing
  • marketing
  • twitter
  • facebook
  • blogging
  • linkedin
  • seo
  • consulting
  • speaking
  • programming
  • training
  • writing
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

The Facebook Marketing Book The Facebook Marketing Book
by Alison Zarrella, Dan Zarrella
January 2011
Print: $19.99
Ebook: $15.99

The Social Media Marketing Book The Social Media Marketing Book
by Dan Zarrella
November 2009
Print: $19.99
Ebook: $15.99

Dan blogs at:

Building applications in Azure

May 27 2015

Download a free copy of “Azure for Developers,” an O’Reilly report by experienced .NET developer John Adams that breaks down Microsoft’s Azure platform in plain language, so that you can quickly get up to speed. One of the most natural … read more

Announcing Cassandra certification

May 27 2015

I am pleased to announce a joint program between O’Reilly and DataStax to certify Cassandra developers. This program complements our developer certification for Apache Spark and — just as in the case of Databricks and Spark — we are excited … read more

Building applications in Azure

May 27 2015

Download a free copy of “Azure for Developers,” an O’Reilly report by experienced .NET developer John Adams that breaks down Microsoft’s Azure platform in plain language, so that you can quickly get up to speed. One of the most natural … read more

Announcing Cassandra certification

May 27 2015

I am pleased to announce a joint program between O’Reilly and DataStax to certify Cassandra developers. This program complements our developer certification for Apache Spark and — just as in the case of Databricks and Spark — we are excited … read more

5 ways to reduce the pain of the inevitable

May 27 2015

This article is by staff writer William Cowie. Jake and Kelly (not their real names) were very dear friends of ours. Well, Kelly is still, but her husband just recently passed away. Because he was healthy and active, it came as a complete shock to us all — especially to… read more

Four short links: 27 May 2015

May 27 2015

Roboto — Google’s signature font is open sourced (Apache 2.0), including the toolchain to build it. Pregel: A System for Large Scale Graph Processing — a walk through a key 2010 paper from Google, on the distributed graph system that … read more

Four short links: 27 May 2015

May 27 2015

Roboto — Google’s signature font is open sourced (Apache 2.0), including the toolchain to build it. Pregel: A System for Large Scale Graph Processing — a walk through a key 2010 paper from Google, on the distributed graph system that … read more

Bad eggs

May 26 2015

For decades, researchers have been trying to figure out how birds identify and reject the eggs that other birds, known as “brood parasites,” sometimes sneak into their nests. These rogue birds don’t build their own nests, they “dump and drive”—they … The post Bad eggs appeared first on Animals. read more

Introducing PicStats.com: An Instagram Analytics Tool

January 27 2015

Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics department. So I made PicStats, a free tool that allows you to analyze any Instagram account, yours, your friends’ or even your competitors’… read more

Saying Goodbye to HubSpot

January 13 2015

I joined HubSpot on February first of 2009. In the six years since then we set the Guinness World Record for world’s largest webinar and we went public. I got married, wrote and published four books and moved to Las Vegas. I built and we released a bunch of awesome… read more

An Introduction to Memes and Memetics for Marketers

December 03 2014

If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby… read more

The Science of Social Media Marketing
January 28, 2010
More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best...

"Overall, the book is definitely worth the time and money it takes to read..."
--Kimberly Nicoletti, Summit Daily News

"Whether you’re a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library."
--June Maffin, BookPleasures.com

"It is an easy to read and well organized book. Also its small size makes it ideal to keep around the office bookshelf. Be aware than it is not a developer book, but developers still can learn one thing or two by reading it."
--Jose Vicente Nunez Zuleta, KodeGeek

"Zarrella and Zarrella expertly guide the reader not only in the mechanics, but also the concepts behind social networking."
--Kit O'Toole, Blogcritics.org

"Packed with useful information about how best to use the social network to reach your customers, it might be just the desk reference your desk has been missing."
--Tim Peter, Tim Peter Thinks

"My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach."
--Gray Craig, Amazon.com

"Whether you need to learn about social media for marketing purposes, or for your personal understanding, The Social Media Marketing Book is a knowledgeable resource and an interesting read."
--Linda Gonse, ORCOPUG, nibbles & bits, vol. 28 no.5 / may 2010

"...it was a refresher for the seasoned veteran and a nugget finder for the entry to mid-level person. "
--Chris Miller, TheSocialNetworker

"With more than 250 million active users on Facebook, 14 million on Twitter and claims of 100 million YouTube viewers per month, The Social Media Marketing Book is a must-have for your small business. "
--Jennifer Clary, NICHE Magazine, Spring 2010

"If you're planning a social media marketing campaign then it'll be well worth your while reading this book."
--Dave Cross, dave.org.uk

"The information provided is concise, free of jargon and with practical suggestions..."
--Jj Kwashnak, GoodReads

"...this is a pick any business library should have."
--James A. Cox, California Bookwatch: The Business Shelf

"Whether you’re a seasoned pro or new to the social web, Zarrella’s The Social Media Marketing Book will lift you out of the social media quagmire and turn you into a masterful online marketer."
--Dominique James, San Francisco Book Review

"In my opinion the book has achieved its objective of teaching the reader everything they need to know about social media in order to pick the right tools and get started, and it offers good value for money."
--George Williams, MBCS CITP, BCS

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money

"If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it."
--Lisa Martin, Lisa Reviews

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
--T. Michael Testi, Blogcritics.org

"...an extremely valuable resource on understanding and applying social media for both the individuals, and business."
--Ben Rothke, Slashdot.org

"The world of social media marketing is clearly explained, and graphically revealed in this handy detailed book by expert Dan Zarrella. "
--Michael L. Kleper, The Kleper Report on Digital Publishing

"Overall, The Social Media Marketing Book serves as an overview of major social marketing sites and services, and provides a basic education for those looking to enter this new world. Think of Zarrella's text as a companion to the tome The New Community Rules — both would vastly help someone considering online promotion techniques. Perhaps nothing sums up social marketing rules better than Zarrella's words: "remember that the best promotion doesn't come from you, but from your fans." "
--Kit O'Toole, Blogcritics.org