Dan Zarrella

Dan Zarrella

Social Media and Viral Marketing Scientist

  • @danzarrella

South Boston, Massachusetts

Areas of Expertise:

  • social media
  • viral marketing
  • social media marketing
  • marketing
  • twitter
  • facebook
  • blogging
  • linkedin
  • seo
  • consulting
  • speaking
  • programming
  • training
  • writing
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

The Facebook Marketing Book The Facebook Marketing Book
by Alison Zarrella, Dan Zarrella
January 2011
Print: $19.99
Ebook: $15.99

The Social Media Marketing Book The Social Media Marketing Book
by Dan Zarrella
November 2009
Print: $19.99
Ebook: $15.99

Dan blogs at:

[Infographic] The Science of Selfies

May 21 2014

Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should… read more

The Science of Social Media Marketing
January 28, 2010
More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best...

"Overall, the book is definitely worth the time and money it takes to read..."
--Kimberly Nicoletti, Summit Daily News

"Whether you’re a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library."
--June Maffin, BookPleasures.com

"It is an easy to read and well organized book. Also its small size makes it ideal to keep around the office bookshelf. Be aware than it is not a developer book, but developers still can learn one thing or two by reading it."
--Jose Vicente Nunez Zuleta, KodeGeek

"Zarrella and Zarrella expertly guide the reader not only in the mechanics, but also the concepts behind social networking."
--Kit O'Toole, Blogcritics.org

"Packed with useful information about how best to use the social network to reach your customers, it might be just the desk reference your desk has been missing."
--Tim Peter, Tim Peter Thinks

"My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach."
--Gray Craig, Amazon.com

"Whether you need to learn about social media for marketing purposes, or for your personal understanding, The Social Media Marketing Book is a knowledgeable resource and an interesting read."
--Linda Gonse, ORCOPUG, nibbles & bits, vol. 28 no.5 / may 2010

"...it was a refresher for the seasoned veteran and a nugget finder for the entry to mid-level person. "
--Chris Miller, TheSocialNetworker

"With more than 250 million active users on Facebook, 14 million on Twitter and claims of 100 million YouTube viewers per month, The Social Media Marketing Book is a must-have for your small business. "
--Jennifer Clary, NICHE Magazine, Spring 2010

"If you're planning a social media marketing campaign then it'll be well worth your while reading this book."
--Dave Cross, dave.org.uk

"The information provided is concise, free of jargon and with practical suggestions..."
--Jj Kwashnak, GoodReads

"...this is a pick any business library should have."
--James A. Cox, California Bookwatch: The Business Shelf

"Whether you’re a seasoned pro or new to the social web, Zarrella’s The Social Media Marketing Book will lift you out of the social media quagmire and turn you into a masterful online marketer."
--Dominique James, San Francisco Book Review

"In my opinion the book has achieved its objective of teaching the reader everything they need to know about social media in order to pick the right tools and get started, and it offers good value for money."
--George Williams, MBCS CITP, BCS

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money

"If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it."
--Lisa Martin, Lisa Reviews

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
--T. Michael Testi, Blogcritics.org

"...an extremely valuable resource on understanding and applying social media for both the individuals, and business."
--Ben Rothke, Slashdot.org

"The world of social media marketing is clearly explained, and graphically revealed in this handy detailed book by expert Dan Zarrella. "
--Michael L. Kleper, The Kleper Report on Digital Publishing

"Overall, The Social Media Marketing Book serves as an overview of major social marketing sites and services, and provides a basic education for those looking to enter this new world. Think of Zarrella's text as a companion to the tome The New Community Rules — both would vastly help someone considering online promotion techniques. Perhaps nothing sums up social marketing rules better than Zarrella's words: "remember that the best promotion doesn't come from you, but from your fans." "
--Kit O'Toole, Blogcritics.org